Google Ads management for small businesses in South Florida and beyond
Good At Marketing manages Google Ads for small businesses in Boynton Beach, across South Florida and nationwide. Management costs $600 to $1,000 a month, and the ad spend you pay Google is separate. Local Services Ads management costs $200 to $1,000 a month. We only recommend Google Ads if it’s a smart investment for a business.
It’s easy for an agency to tell every client they need paid search, because management fees grow with the budget. We would rather tell you on the first call that your money belongs somewhere else, and this page shows how we decide. The full price list puts every service next to this one.
When Google Ads is a smart investment
Google Ads pays off when three things hold. People already search for what you sell. A new customer is worth more to you than the cost of getting a lead and closing it. Your website records the lead, whether it is a call or a form submission, so Google has something to learn from.
Without recorded conversions, we cannot reliably tell Google which clicks produce leads. Google says Smart Bidding needs conversion tracking switched on, and it recommends at least 30 conversions over a longer period, or 50 for the Target ROAS strategy (Google Ads Help, About Smart Bidding, read October 15, 2026). Our guide to setting up Google Ads conversion tracking walks through the setup, and our Google Ads optimization tips cover what to fix first in an existing account.
When one of those conditions fails, a Google Business Profile that shows up on the map, or SEO for searches that keep paying after the budget stops, may be the better first step. The comparison table below puts the four options side by side.
Our legal marketing and home services marketing pages show how paid search fits those two kinds of business.
What Google Ads management includes each month
The table lists the work we do in an account. Your fee does not cover a fixed amount of each task, so we scope that with you before you pay.
| Work area | What happens each month | What you receive |
|---|---|---|
| Conversion tracking | We check that phone calls and form submissions are recorded and that the numbers match what your team sees. | A note on what is tracked and what is missing. |
| Search terms | We read the queries that triggered your ads, block the irrelevant ones with negative keywords and add the good ones as targets. | A list of terms added and terms blocked. |
| Bidding and budget | We review the bid strategy against your goal and move budget toward the campaigns that earn it. | The budget changes we made and why. |
| Ads and assets | We test new headlines and descriptions plus assets such as sitelinks and call buttons, and retire what underperforms. | New and paused ads for your approval. |
| Landing pages | We look at where paid clicks land and recommend changes when a page loses leads. | Page recommendations for you or your developer. |
| Campaign types | We add or adjust Search campaigns, and Performance Max, Shopping or remarketing campaigns when your goal calls for them. | A plan for next month’s campaigns. |
| Reporting | We report spend and leads, with cost per lead and a list of what we changed. | A monthly report, and a call when you want one. |
What Google Ads management costs
Our management fee is $600 to $1,000 a month. That fee pays for our work on the account. The ad spend, which is the money Google charges for clicks or leads, goes from your card to Google. Local Services Ads management is $200 to $1,000 a month, and its ad spend also goes to Google.
See our guide to what Google Ads management costs.
Where you land in the range depends on the number of campaigns and locations, whether you run a shopping feed, and how much tracking needs repair. We quote after the audit.
To set a budget before you call, read How much should you spend on Google Ads? A break-even method.
We do not publish a typical cost per click here. Google sets what you pay in an auction, so the figure depends on your market, your keywords and the quality of your ads, and a number from someone else’s account would mislead you.
Google Ads, Local Services Ads, Business Profile or SEO
The table shows how the four options differ and what we charge for each.
| Option | Where it shows | How you pay Google | Our monthly fee | Best when |
|---|---|---|---|---|
| Google Ads | Search results and Maps, plus other Google properties depending on campaign type. | Ad spend you set, paid to Google. | $600 to $1,000 plus ad spend. | You want leads now and can track what they are worth. |
| Local Services Ads | The top of results for local service categories, on a pay-per-lead model. | Ad spend, charged per valid lead. | $200 to $1,000 a month, plus Google’s per-lead charge. | You sell a local service and want calls and booking requests. |
| Google Business Profile | The map pack and Google Maps. | No ad spend. | $450 to $650. | You serve a city or county and want to be found nearby. |
| SEO | Organic Google results. | No ad spend. | $1,000 to $1,600, up to about $3,500 in competitive markets. | You can wait months and want traffic that keeps working. |
Prices reviewed October 2026.
Paid results start the day an account goes live and stop when the budget does. SEO and a Business Profile build slowly and keep paying after you stop spending.
SEO vs Google Ads: which should a local service business fund first? compares the two.
How Google decides which ads show
Google ranks ads in an auction that runs on every search. The result is Ad Rank, and it combines your bid with ad and landing page quality, minimum thresholds an ad must clear, the context of the search and the expected effect of your assets. Bid is only one of those factors (Google Ads Help, About Ad Rank, read October 15, 2026).
Quality Score runs from 1 to 10 for each keyword and reflects expected click-through rate, ad relevance and landing page experience. Google says it is a diagnostic and is not an input in the auction, so we use it to find weak ads and pages (Google Ads Help, About Quality Score, read October 15, 2026). Sitelinks and call buttons are called assets now, and remarketing shows your ads again to people who visited your site and left.
What changed in Google Ads in 2026
Four changes affect the accounts we manage, each taken from a page we read on October 15, 2026.
Performance Max. Google describes Performance Max as a goal-based campaign type that reaches all Google Ads inventory from one campaign, across Google’s channels, with Search and Maps among them, and it is meant to complement keyword-based Search campaigns (Google Ads Help, About Performance Max campaigns, read October 15, 2026). You supply conversion goals and creative assets along with audience signals, and Google’s AI decides where the budget goes. We consider it after checking conversion tracking, and we keep keyword-based Search campaigns for your priority searches.
AI Max for Search. Google describes AI Max as a set of Search enhancements that add improved search term matching, text customization and final URL expansion. Google’s page says advertisers who turn it on will typically see 14% more conversions or conversion value at a similar CPA or ROAS, based on its own 2025 data for non-Retail advertisers (Google Ads Help, AI Max for Search campaigns, read October 15, 2026). That is Google’s number about Google’s product. We test AI Max against your current setup and keep it only if your leads improve.
Smart Bidding labels. The Smart Bidding page notes that starting in June 2026 Google Ads is updating how bidding strategies are labeled. Google states that the bidding behavior stays the same and no account action is needed.
Local Services Ads move into Google Ads. Search Engine Journal reported on July 20, 2026 that Google is moving Local Services Ads into the Google Ads interface as Performance Max campaigns built for pay-per-lead goals. Migration starts in August 2026 with a limited group of U.S. advertisers, with more U.S. accounts later in 2026 and the rest in 2027. The separate LSA dashboard goes away, weekly budgets become average daily budgets, and manual bidding by maximum cost per lead ends (Search Engine Journal, July 20, 2026). If you run Local Services Ads, download your reports before your account moves, because historical performance reports do not transfer.
How we run a Google Ads account
- Audit. We review the account or, for a new advertiser, the website and the market. A free Google Ads account audit comes first.
- Tracking. Before any budget goes out, we confirm that phone calls and form submissions are recorded. This step most often delays a launch.
- Build. We set up campaigns around the goal you chose and send you the first ads for approval.
- Launch and watch. We check search terms and spend closely in the first weeks, because early queries show what the market wants.
- Optimize each month. We work through the table above, then send the report and the plan for the following month.
- Review the fit. When paid search is losing money, we say so and suggest where the budget should go.
Ask us about account access on the call, and ask any agency the same question before you hire.
What we can show for Google Ads results
This page quotes no return on ad spend and no cost per click. Those figures belong to one account in one market, and we won’t hand you someone else’s as a promise. Every monthly report lists spend and leads, with cost per lead, from the account itself, and those numbers should match what your own team counts.
Our dated client results are on the organic side, and the SEO services page has the XO account. We do not publish a paid-search case study on this page, and a free Google Ads account audit is the way to see how we read an account.
Who Google Ads management is not for
Skip Google Ads for now if your website cannot record a lead, if nobody answers the phone or the form quickly, or if the budget is too small to collect enough conversions to learn from. Our gocta.ai product replies to new website form leads, which helps with speed but does not replace a person who picks up the phone. Our post on marketing funnel optimization shows how to find where buyers drop out.
We are also the wrong fit if you want a guaranteed number of leads at a guaranteed price. Nobody controls an auction, and we distrust any agency that promises one.
Google Ads and AI search
Each paid search account is judged on the lead numbers it records. We pair paid search with AEO services when a business wants to be named in AI answers. The free AI-visibility audit shows where you appear now.
Google Partner status
Google sets its own criteria for the Partner badge and checks them daily. An agency needs a minimum optimization score of 70% on its registered Ads manager account and a 90-day ad spend of $10,000 across managed accounts. At least 50% of its account strategists must be certified in Google Ads, with a certification in each product area that has $500 or more in campaign spend over 90 days (Google Ads Help, Google Partners requirements, read October 15, 2026).
Good At Marketing is a Google Partner. The badge shows an agency met those criteria when Google checked, so ask any agency for an account report as well.
Google Ads in Boynton Beach and South Florida
We are based in Boynton Beach and work with businesses across Palm Beach County and the rest of South Florida. We also take clients nationwide, and meetings run over Google Meet or Zoom.
Our SEO in Boynton Beach page covers the home market, and the cities we serve are on one list. For paid search inside a wider plan sized for a small budget, see the small business marketing program.
Where we do this: our digital marketing agency pages cover Boca Raton, Delray Beach, Boynton Beach and West Palm Beach, and every city we cover is listed on our service areas page.
Where we manage Google Ads: Google Ads management in Boca Raton, Google Ads management in Delray Beach, Google Ads management in Boynton Beach and Google Ads management in West Palm Beach.
Where we manage Google Ads by industry: Google Ads for law firms, Google Ads for medical practices and Google Ads for ecommerce.
Two parts of Google Ads management have their own pages: Google Ads search campaigns; remarketing and retargeting.
FAQ
How much does Google Ads management cost?
Our management fee is $600 to $1,000 a month, plus the ad spend you pay Google directly. Local Services Ads management is $200 to $1,000 a month. Google sets what each click or lead costs in an auction, so we quote the fee first. Every service is on our pricing page.
Do I pay Google or you for the ad spend?
You pay Google. Ad spend is paid to Google, and our Google Ads management fee of $600 to $1,000 a month covers only the management work. With any agency, keep the Google Ads account and billing in your own name. Every service price is on our pricing page.
Is Google Ads worth it for a small business?
It is worth it when people already search for what you sell, a customer is worth more than the cost of winning one, and your site records leads. When one of those is missing, a Business Profile or SEO may pay back sooner. We run the audit first so you know which case you are in.
How much should I spend on Google Ads?
We do not name a universal budget, because it depends on your market and what a customer is worth. Google recommends at least 30 conversions for Smart Bidding to work well, or 50 for Target ROAS, so the budget has to be large enough to collect them. We size it with you after the audit.
How long does it take to see results from Google Ads?
Ads can show as soon as an account is live, but the first weeks are for learning. We read search terms and fix tracking gaps before judging performance. For accounts moving Local Services Ads into Google Ads, Search Engine Journal advises allowing up to two weeks for performance to settle. We promise no lead count or date.
What is the difference between Google Ads and Local Services Ads?
Google Ads lets you target keywords and pays by the bid strategy you choose. Local Services Ads charge for valid leads such as calls and booking requests. Search Engine Journal reported on July 20, 2026 that Google is moving them into Google Ads as keywordless Performance Max campaigns that show on Search and Maps.
Do I need Performance Max or AI Max?
It depends on the account. Performance Max suits accounts with clean conversion tracking. AI Max is an add-on for Search campaigns that Google says typically lifts conversions by 14% at a similar CPA or ROAS, based on Google’s 2025 data. We test each against your current setup and keep it when your leads improve.
Are you a Google Partner?
Yes, Good At Marketing is a Google Partner. Google’s published criteria are a 70% optimization score, $10,000 in ad spend over 90 days across managed accounts, and at least 50% of account strategists certified. The badge confirms an agency met those criteria, and it says nothing about fit for your business.
Should I do Google Ads or SEO first?
It depends on how fast you need leads and what you can track. Google Ads produces visits quickly and stops when the budget stops, while SEO builds slowly and keeps working. Many businesses run both, with ads on the keywords that are hard to rank for.
How do I get a free Google Ads account audit?
You can request a free Google Ads account audit on our PPC audit request page. If you would rather talk first, book a 15-minute call with us and we will go through your market and whether Google Ads fits it. We only recommend Google Ads when it is a smart investment.
Related
- How much does digital marketing cost for a small business?
- Google Ads vs Meta ads for lead generation
- What a monthly marketing report should include
- Local SEO, Google Ads and AI Search Statistics for 2026
- Glossary: PPC
Next step
The free Google Ads account audit is the place to start for paid search. The AI-visibility audit shows where you appear in AI answers, and a 15-minute call covers your market.
Request a free Google Ads account audit
Get your free AI-visibility audit