Free Google Ads account audit
The free Google Ads account audit is a review of your existing Google Ads account, done with read-only access. We send you a written summary of what we found and what we would change. To request it, fill in the form on this page and give us read access to the account.
What the free Google Ads account audit is
We check your campaigns, conversion tracking, search terms and landing pages, then document the problems we find. We make no changes while we do it, and you decide what happens next.
Good At Marketing is run by Donnie Strompf. The Google Ads management page explains how we run accounts after the audit.
What we look at in the account
| Area | What we check |
|---|---|
| Conversion tracking | Whether phone calls and form submissions are recorded, and whether the counts match what your team sees. |
| Account structure | How campaigns, ad groups and budgets are organized, and whether they match your services and locations. |
| Keywords and search terms | The keywords you bid on, the searches that triggered your ads, and the negative keywords in place. |
| Bidding | Whether the bid strategy fits your goal and has enough recorded conversions to work with. |
| Targeting | The locations, languages and audiences the campaigns reach. |
| Ads and assets | The ad copy, plus assets such as sitelinks, call buttons and images. |
| Campaign types | Which campaign types you run, such as Search, Performance Max or Shopping, and whether each earns its budget. |
| Landing pages | Where paid clicks land, and what on those pages may be losing leads. |
| Experiments | The tests already running and the ones worth starting. |
What you get from the audit
Your summary covers the problems we found and the changes we recommend, so you can hand it to your own team or ask us to make the changes.
The summary quotes no return on ad spend and no cost per click. We cannot estimate either for your account without reviewing it, and the audit gives no forecast.
How to request the audit
- Send the form on this page.
- Give us read access to your Google Ads account. An account admin on your side grants it.
- We review the account and send the written summary.
Read-only access lets us review campaigns and reports without editing them. Google’s access level table shows that Read-only users can view campaigns and run reports, and cannot edit campaigns (Google Ads Help, About access levels in your Google Ads account, read October 15, 2026).
Who the audit is for
This is for businesses already running Google Ads that want someone else to review their account, such as an account inherited from a previous agency or one whose results you cannot explain.
It is not for a business with no Google Ads account yet, because there is nothing for us to read. In that case, the Google Ads management page covers how we start a new account, and the pricing page lists what management costs. If your question is about showing up in AI answers, the free AI-visibility audit is the better request.
Google Partner status
Good At Marketing is a Google Partner. Google sets the Partner criteria and checks them, and the Google Ads management page lists them with the source. Our Google Partner status does not tell you whether your campaigns are performing well. The audit reviews your actual account.
FAQ
What is included in the free Google Ads audit?
The audit is a written summary of our review of your Google Ads account, covering the areas in the table above, from conversion tracking to landing pages. You do not need to prepare or change your account before we review it.
What access do you need to my Google Ads account?
We ask for Read-only access. An admin on the account grants it by adding us as a user, and Google Ads Help lists the access levels. At that level we can see campaigns and reports but cannot edit campaigns, so nothing in the account changes during the review.
Does the audit cost anything?
No, the audit is free. If you later want us to make the changes, Google Ads management costs $600 to $1,000 a month, and the ad spend you pay Google is separate. The pricing page shows every service and its range in one place.
Can I use the audit without hiring Good At Marketing?
The summary lists what we would change, written so a person who knows Google Ads can act on it. You may hand it to your own team or another agency. If you want us to make the changes, say so when you receive it, and we will talk through the work and the cost.
Are you a Google Partner?
Yes, Good At Marketing is a Google Partner. The criteria Google sets for the badge are on our Google Ads management page.
Next step
Fill in the form on this page to request the audit. If you would rather talk first, book a call.