It’s easy for any old digital marketing company to tell a client they need PPC Advertising– but it’s just not true. At Good At Marketing, we only recommend Google Adwords if it’s a smart investment for a business.

What Is AdWords?

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Google and Bing AdWords is a marketing platform for search engines that allow businesses to bid on keywords in order to show up prominently for searches. The ultimate goal for any search engine is to provide the best user experience. To do this, Google and Bing look at three factors on top of the amount spent to decide who gets the top spot.

  • Quality Scores – A 0-10 score determined by the quality of an Ad to the keyword searched.
  • Ad Extensions – Ad Extensions are add-ons that highlight a call-to-action.
  • Bidding Strategy – The price of a bid reflects how competitive a term is. However, if the Ad score is high and Ad Extensions are properly set up, the bid becomes less expensive.

How Much Does AdWords Cost?

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Bid prices range from a penny per click for non-competitive keywords and up to $60 per click for extremely competitive keywords.

What Does Being A Google Partner Mean?

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A Google Partner business has a certification for passing a short AdWords test provided by Google. Variations of Google Partner include YouTube, Search, and Google Shopping. The process is free and available to anyone.

What Is Display Marketing?

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Display marketing is an investment in advertising on other sites within the Google AdSense Network. Businesses within the Google AdSense Network make additional revenue by adding banners to their sites that serve as a platform for these advertisements. A major advantage of Display Advertising is its low cost compared to PPC and the ability to target any demographic desired.

What is Remarketing?

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Are you seeing potential clients bounce off your site without buying? Remarketing can get them back.

Remarketing is the attempt to hook back visitors who recently visited a website. Keep your brand on their minds with this low-cost and effective marketing strategy.

Contact us for a free PPC Audit, if PPC is not the right channel for your business, check out some of the other services we offer.