Website design and development built for search and AI answers

Good At Marketing designs and builds websites as one service from Boynton Beach, Florida, for local businesses in South Florida and national brands across the United States. We build on WordPress, and each site is made to be crawled by Google and read by AI tools. We scope and quote each project after a call, because pages, integrations, content and ecommerce change the work.

A website is where every other service we sell ends up, so we build ours with search in mind from the first mockup. This page covers what a build includes, how we make a site readable to search engines and AI tools, what moves the price and who we are the wrong fit for.

Website design and development as one service

We handle both the design and the WordPress build in-house, so questions about speed, phone screens and search get answered while a page is still cheap to change. If you already have a finished design and need it built, tell us on the call.

Design covers the layout, the look of your brand and the mobile version. Development covers the WordPress build, the forms and integrations, the technical setup for search and the launch.

We build for small businesses, ecommerce stores and B2B companies. Many clients are service businesses that need a site to bring in calls and form submissions, so we plan around that.

Who builds your website

We design and build websites in-house, from the interface to the code, so you deal with one small team on both. Roni Strompf writes content when a project needs it.

We build on WordPress and add the features your project requires. If you need another platform, raise it on the call.

To compare platforms before you decide, read WordPress vs Wix vs Squarespace vs Shopify: which fits a small business?.

What a website build includes

The table lists the work in a build. Your quote identifies which rows are included and what we will deliver.

Work area	What we do	What you receive
Scope and site map	We agree on the pages, the goal of each page and the features the site needs.	A written scope and page list for your approval.
Research	We study the sites you like and how your competitors present themselves.	A short summary of the direction we propose.
Design concepts	We build mockups based on the look we agreed on.	Several mockups to review and choose from.
Mobile design	After you approve a concept, we design the phone version.	Phone screens to review before any code is written.
Build in WordPress	We code the site, add the pages and set up the forms and integrations.	A working version of the site for you to test.
Content	We place your text and images, or Roni Strompf writes pages with you when yours is not ready.	Page copy for your approval.
Search and AI setup	Titles, headings, internal links, structured data, a sitemap and crawl settings.	A checklist of what was set and where.
Speed and device checks	We test speed and layout on phones and common browsers.	The test results and the fixes we made.
Launch	Taking the site live once you approve it.	Your approval before the site goes public.

Ecommerce adds a product catalog, payment methods and shipping settings. We scope those on top of this table.

How we build a site for search and AI crawlers

This section quotes Google’s own documentation and dates each page.

Topic	What Google says	What we do on a build
Mobile-first indexing	Google uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. Mobile and desktop need the same content, the same structured data and equivalent titles and meta descriptions. (Google Search Central, last updated December 10, 2025.)	We design the phone version as a full version of the page and check that nothing is dropped on small screens.
JavaScript	Google can only discover links that are `<a>` elements with an `href` attribute, and it describes server-side or pre-rendering as still a great idea. (Google Search Central, last updated March 4, 2026.)	Every menu and in-page link is a plain link, and page content loads in the HTML.
Core Web Vitals	Good scores are an LCP within 2.5 seconds and an INP under 200 milliseconds, with a CLS under 0.1. (Google Search Central, last updated December 10, 2025.)	We test these numbers before launch and fix the heavy images and scripts behind a failure.
Robots and indexing	A robots.txt file tells crawlers which URLs they can access and does not keep a page out of Google. A noindex tag or a password does that. (Google Search Central, last updated December 10, 2025.)	We use robots.txt to guide crawlers and noindex for pages that must stay out.
Sitemaps	Search engines read a sitemap to crawl a site more efficiently. Google counts about 500 pages or fewer as small, and a small site may not need one if every important page is linked. (Google Search Central, last updated December 10, 2025.)	We generate and submit a sitemap, and we link every important page from another page.
Structured data	Markup must reflect content that is visible on the page and be a true representation of it. (Google Search Central, last updated July 10, 2026.)	We add schema only for content that appears on the page, such as the business, the services and the FAQ.

Interaction to Next Paint (INP) replaced First Input Delay as the responsiveness metric on March 12, 2024, so a site built to pass the old test can fail the new one.

Google says good Core Web Vitals, along with other page experience aspects, line up with what its core ranking systems seek to reward, which is no promise of a ranking. A slow site loses visitors who already clicked.

How a site gets found in AI answers

Google’s AI features follow the usual Search rules. For Google’s AI Overviews and AI Mode, the AI features documentation (last updated December 10, 2025, read October 15, 2026) says a page must be indexed and eligible to be shown in Google Search with a snippet. It adds that there are no additional requirements and no special schema.org markup to add.

Clear headings and a direct answer near the top of each page are the basics we plan for. That does not guarantee a citation, and Google’s page says no special file is needed. Our AEO services cover the ongoing work of earning mentions.

When someone asks ChatGPT who to call, the business it names is the one that gets searched next. We do AI visibility alongside SEO, never instead of it.

What moves the price of a website

Website design and development is scoped and quoted per project after a call. We publish no dollar figure and give no number of days before we know what the project contains, because a number given earlier is a guess. The pricing page covers our monthly services, and websites are quoted separately.

For how that compares with our monthly services, see our guide to what digital marketing costs for a small business.

We price each project on these factors:

Pages. A five-page service site and a site with dozens of service and location pages are different projects.
Integrations. A form that sends an email is simple. Connections to a booking tool, a CRM, a payment processor or an email platform add setup and testing.
Content. If your text and photos are ready, the build moves faster. If we write pages or source images, that is added work.
Ecommerce. A store needs a catalog, a checkout and a larger testing pass. Size depends on the number of products.
Design depth. A layout built from a template costs less than a custom one. If a template fits your budget and brand, we will tell you and help you choose.
An existing site. Replacing a site that already earns traffic takes extra care with addresses and redirects so the traffic does not disappear.

Your quote lists the scope, the table rows that apply and what is outside the project.

Our process, with your approval at each stage

You approve the scope, the designs, the finished build and the launch before we move on.

Call and scope. A 15-minute call covers your business, your goal and the pages you think you need. We send a written scope and quote, and you approve the scope before design begins.
Research. You tell us which sites you like and why. We study them and your competitors, then propose a direction.
Concepts. We build mockups based on the look we agreed on. You review them, ask for changes and choose one.
Mobile design. After you approve a concept, we create the phone version and send it for review. Coding does not begin until you are satisfied with the designs.
Build. We build the site in WordPress. You test it, send comments and approve the finished pages and content.
Launch. We take the site live once you approve it.

You can ask for another round of changes at any stage. A late revision changes the schedule and sometimes the cost.

Replacing a site that already ranks

A rebuild can lose the calls and leads a site already earns if addresses, headings or text change without a plan. Before we design anything, we list the pages that bring in visits and calls today and decide which keep their address. Where an address must change, the old one redirects to the new one at launch.

We cannot promise rankings will stay where they were, because Google decides that.

Website Redesign SEO Checklist: What to Do Before, During and After Launch lists what to check before, during and after launch.

Who this is not for

We are the wrong fit if you need a fixed price from a web page before talking to anyone. Our quotes come after a call, and a business that will not have one should pick a builder who publishes a package.

We are also the wrong fit if you need a site live in a few days, or want a placeholder page with no plan to bring in customers. A template service costs less and suits that better.

We also do not build a site on the promise that it will rank. A good build removes technical obstacles. Rankings still depend on content and links, plus the competition, which is the work of our SEO services.

Seeing our work

We show site work on request, so ask us for examples on the call. A logo on this page would say nothing about who built the site, so we leave logos off.

Services that go with a new website

Related services are Google Business Profile management for the map pack and Google Ads management for paid traffic to the pages we build.

Where we do this: our digital marketing agency pages cover Boca Raton, Delray Beach, Boynton Beach and West Palm Beach, and every city we cover is listed on our service areas page.

Where we build websites: web design in Boca Raton, web design in Delray Beach, web design in Boynton Beach and web design in West Palm Beach.

FAQ

How much does a website cost?

We scope and quote each website project after a call and publish no dollar figure, because the price follows the scope. Pages and integrations move it most, followed by content and ecommerce. Our monthly services are listed on the pricing page, and your website quote comes with a written list of what it includes.

How long does it take to build a website?

You get a schedule in the quote, after the scope is set. It depends on the number of pages, the integrations, whether your content is ready and how quickly you return approvals. A store with many products takes longer than a small service site.

What platform do you build on?

We build on WordPress, designed and built in-house, and the platform lets us add features as your business grows. If you have another platform in mind or an unusual requirement, raise it on the call.

Will a new website hurt the rankings I have now?

It can, if addresses and content change without a plan, so we map your current pages before design starts. We list the pages that earn traffic and agree with you which keep their address. Google makes the ranking call, so nobody can promise they hold. A plan lowers the risk.

Do I need special markup to appear in AI answers?

Google’s AI features page, last updated December 10, 2025, lists no technical requirement beyond normal Search eligibility. Schema is worth adding when it matches what the page shows, but it does not switch on AI answers. Treat any promise of a special AI file or tag with suspicion.

Can you build an online store?

We build online stores and scope them separately. A store needs a product catalog, a checkout and more testing than a service site. The quote depends on how many products you sell and how complex they are, so bring your product count and payment needs to the call.

What do I need to provide?

Bring your logo and brand colors, your photos, the text you already have and a list of sites you like. We also need access to your domain and any tools the site connects to. If your text is not ready, Roni Strompf writes pages with you, and the quote adds that work as content.

Can I see examples of your work?

Ask us for examples on the call. Tell us what kind of site you need, and we will talk through finished pages that are close to it and the decisions behind them. A walk through the work tells you more than a row of logos does.

Is a template site good enough for my business?

Sometimes. A template costs less, and a small business with a simple offer may not need a custom layout. A template that is slow, hard to edit or loaded with scripts will hurt you, though. We look at the one you have in mind and tell you what fits your goal and budget.

Next step

The audit shows where your business appears in AI answers today, and a 15-minute call covers the site you need and how we would scope it.

Get your free AI-visibility audit

Book a 15-minute call