When you run a small business, you know the importance of getting people through the door. Every customer counts and can help make or break your week. If you’re not showing up in local search results, those people will end up walking through your competitor’s door.
When we work on your Google Maps Marketing campaign, we use various strategies to see results:
1. Citation Accuracy
Google figures out your business’s name, address, and phone number by crawling through the various sites that contain such information. It’s very important to have the correct information in every location. When Google sees conflicting data, it has a harder time verifying your business information.
Whenever Google sees a mention of your business, it trusts your site more. The more trust, the more organic traffic Google will send your way.
Type your brand name into Google search and look for directories mentioning you. These sites include Yelp, YellowPages.com, AOL, CrunchBase, and others. If you come across any incorrect information, edit it or contact the website administrator and request that they change the information to match your Google My Business profile and Google Maps Listing. If your company has an old address or phone number, search for your business plus that information to easily scout out incorrect listings.
While you want as many correct listings as possible, it’s important not to have duplicate Google My Business profiles. If you have more than one, delete all but one.
2. Build More Citations
Once you have all your existing citations correct, you can work on building more. Search your competitors and check out what sites they use for their business information. Make a list to check off when you’re ready to start building.
Of course, building citations is a time-consuming exercise. That’s why we are here to help you do it. Plus, we know other citation sites your competitors may not be on.
3. Build Local Landing Pages
The more local information you have on your site, the better you will rank in Google. By creating content that appeals to your community, Google understands your brand better. Plus, they know the best audience to show it to– your future customers. A big no-no for Google is duplicate content. Never plagiarize or steal existing content– Google loves posts that are original and engaging.
Another great thing you can do is add directions to your location on your site. Try adding directions coming from different locations and mention local places and landmarks along the way. You can also add team profiles that weave in information about the community.
If you need help crafting local content, we can help. We craft engaging content that you will be proud to post on your business’s site.
4. Link Building
When it comes to Search Engine Optimization (SEO), links have always been important. However, nowadays Google really cares about the quality of the links you build. It’s not about dropping your business’s link in comment sections. It’s about working links into sites with authority.
If all of this sounds like too much, we can help with building local links. We will help you create a network of citations that Google trusts. Guest posting is a great way to build links when properly done, use a tool like CRM with email marketing and start outreaching without much hassle for easy follow-ups. Get more approvals and start writing the content. This way you can build more quality links to get higher ranking in search engines.
5. Get Reviews
Encourage your clients to leave you reviews on sites like Yelp for a better ranking. Not only will this help Google locate you, every good review gives your business site more authority.
Good At Marketing is here to help you with your business’s local SEO, if you want advice on a good strategy for your site, contact us.