Schema Markup is a great way to help Google determine what a business is about, every Google Maps Marketing expert should know how and where to apply the code on their client’s websites. In this article we will explain how to generate a schema markup code for your business and how to apply it to your website.
What is Schema Markup?
Schema is a Markup language that is intended for search engines to display websites information better on Google’s search engine result page (SERP). For example, if you have a webpage that has reviews on it and you want the search engine to display rich snippet reviews, you would use schema markup for those reviews to appear on the SERP (which is known to increase CTR).
How Does Schema Markup Influence a Local Business?
In the case of a local business that has a physical address, it’s very important to let Google’s search engine know exactly what the business is about, where it is located and how it can be contacted. Google ranks local businesses on what they determine the business is about and with schema markup, we can define our business to Google avoiding any confusion. Google needs to be sure that the Name Address and Phone number (NAP) of a business are listed correctly/consistently on the site, as well as other sites that mention the business.
How to properly Add Schema Markup for your Local Business?
Schema markup language can be a bit complicated for a beginner level programmer. We found an easy to use schema markup generator that will simplify the process for you, here is the site: http://www.microdatagenerator.com/local-business-schema/. We recommend adding the generated Schema code to the footer of your site. If you have more than one location, be sure to add all of them to the footer of your site. Schema markup can be added directly to a sites HTML code.