SEO in California is the work of getting a business found in Google’s organic and map-pack results across a state where every metro is really dozens of separate cities. In Southern California, a Torrance search and a Pasadena search return different businesses, so effective programs build city by city, with local pages, reviews, and citations for each market a business can serve. See our SEO services and pricing pages for what the work covers and what it costs.
SEO for California businesses, built one city at a time.
Good At Marketing is a founder-led SEO agency based in Boynton Beach, Florida, working with California clients remotely. We build dedicated city pages across Los Angeles County and Orange County, starting with the smaller, less crowded markets. Led by Donnie Strompf, ranking businesses on Google since 2008. Free audit, no commitment.
Why California needs a city-by-city SEO plan.
California is the most populous state in the country, and Southern California alone holds more than a hundred incorporated cities. Google treats each one as its own local market, so a business that ranks in one city is often invisible two freeway exits away. We start where competition is lighter, in mid-size cities across Los Angeles County and Orange County, and build outward. The region breaks into three markets with different search habits:
Calabasas · Santa Clarita · Burbank · Pasadena
Homeowner-heavy cities north of the Los Angeles basin. Fire-safety and rebuild searches, media and studio vendors in Burbank, and research and professional services around Pasadena. Searchers compare carefully before they call.
Manhattan Beach · Torrance · Whittier
Beach cities with high-income households next to working business hubs. Aerospace, automotive, and healthcare employers in Torrance, and established neighborhoods in Whittier, where local reputation and reviews carry the map pack.
Huntington Beach · Costa Mesa · Fullerton
Coastal tourism and homeowner demand in Huntington Beach, a retail and business center in Costa Mesa, and a college-town economy in Fullerton. Each city has its own map pack, even where the city lines blur.
California cities we serve.
We work with clients anywhere in California. These are the cities where we are building dedicated local SEO pages, one at a time. Each card becomes a link as soon as its page goes live.
Calabasas
Small, affluent city on the 101 where fire-safety rules and big-ticket research shape search.
Manhattan Beach
Beach city with a high-income resident base and a busy downtown along Manhattan Beach Boulevard.
Santa Clarita
One of the largest cities in the county, spread across Valencia, Saugus, Newhall, and Canyon Country.
Torrance
South Bay business hub with aerospace, auto, and healthcare employers and a large retail base.
Burbank
Home of major studios and a busy regional airport, with a deep base of media and production vendors.
Pasadena
Old Pasadena, Caltech, and JPL make it a city of professional services, research, and visitors.
Huntington Beach
Surf City USA, with a coastal tourism economy and a large homeowner market.
Costa Mesa
South Coast Plaza and a dense business district make it a retail and services center for the county.
Fullerton
College town with Cal State Fullerton and a historic downtown, near the Los Angeles County line.
Whittier
Uptown Whittier, Whittier College, and established neighborhoods anchor a steady local economy.
XO, a South Florida private aviation brand we took to top 3 nationally.
Started October 2019. By early 2020, XO had moved from page 2 into the top 3 on Google for “private jet,” and in the second stretch of work the term reached position 1. The engagement paused during COVID and resumed 2021 to 2023.
Donnie Strompf
Donnie has been ranking businesses on Google since 2008, when he took MBMI Metal Buildings to the top of the national SERP for “Steel Buildings” and “Metal Buildings” in 16 months. He’s worked at PMPMG (the digital arm of Morgan & Morgan) and led teams at Shark Bite SEO before founding Good At Marketing in Florida in July 2017. He lives in Boynton Beach and works with California clients by video. He also runs Rapid SEO Host and Asset Linkable.
SEO since 2008 · 3 SEO companies founded · Based in Florida, serving California remotely
Questions California business owners ask us.
Do you have an office in California?
Which parts of California do you serve?
Have you worked with California businesses?
What does SEO cost for a California business?
Why build separate pages for each California city?
Where else we work.
California is our second state. Florida is home, and these are the other states we’ve worked in or are expanding to.
Active clients drive when a state gets its own page. Florida has city pages across the state, and California city pages are publishing on a weekly cadence.
Boynton Beach, FL 33436
9:00 AM to 5:00 PM ET (6:00 AM to 2:00 PM PT)
Get your free California SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how much organic revenue you’re leaving on the table in your local California market. 30-minute video call with Donnie, in your morning.