Good At Marketing is a digital marketing agency in Boynton Beach, Palm Beach County, that serves West Palm Beach with Google Ads, SEO, Local Services Ads, Business Profile management, AEO, web design, email and social. Prices are public on the pricing page. We also work with national brands across the United States, and search work has its own page for SEO in West Palm Beach.
By Donnie Strompf. Updated October 2026.
Before you pick a channel, decide what counts as a lead and what one is worth to you. The sections below start with the services and prices, then move to measurement.
What we do for West Palm Beach businesses
Every range below comes from the pricing page (prices reviewed October 2026). Management fees do not include ad spend, which is paid to Google or the ad platform.
| Service | Role in lead generation | Price a month | Guide |
|---|---|---|---|
| Google Ads | Pays for clicks from searches you choose | $600 to $1,000, plus ad spend | Google Ads cost |
| SEO | Builds organic and Maps visibility | $1,000 to $1,600, up to about $3,500 in competitive markets | SEO cost |
| Local Services Ads | Charges you per lead and not per click | $200 to $1,000, plus Google’s charge per lead | Local Services Ads cost |
| Business Profile | The Maps listing buyers check first | $450 to $650 | Business Profile cost |
| AEO | Presence in AI answers, sold with SEO | $950 to $2,000 | AEO cost |
| Messages to your own list | $550 to $1,000 | Overall cost guide | |
| Social media | Your business accounts on social platforms | $550 to $1,000 | Overall cost guide |
| Web design and development | The site every channel sends people to | Quoted per project | No price published |
A local full-service program runs $2,000 to $5,000 a month on the pricing page, before ad spend. Google Ads is billed by the click and SEO has no per-click charge, and our SEO versus Google Ads guide compares the two. The search side of the work, including what to expect from it, is on the West Palm Beach SEO page and in the SEO overview.
We also have separate West Palm Beach pages for Google Ads management in West Palm Beach, Business Profile management in West Palm Beach and web design in West Palm Beach.
How do you tell which channel produced a West Palm Beach lead?
Check these five things before you sign with any agency, ours included.
- A written definition of a lead, such as a call over a set length, a form, a booking or a chat, agreed before anything launches.
- GA4 with key events set for each of those actions, in a property that you own. Why ownership matters is covered in our guide on who owns your website and marketing accounts.
- Call tracking numbers on the website and in the ads, if phone calls are how your customers reach you.
- Google Ads conversions that match the GA4 key events. The conversion tracking guide lists the steps.
- A monthly report that counts leads and not only clicks and impressions. Our checklist on what a monthly marketing report should include can be used to judge any agency’s.
If your sales cycle runs for weeks, ask whether the report can connect a signed deal to the first source that brought the contact in. Our B2B marketing page covers manufacturers and industrial companies.
What do the Business Development Board figures mean for a West Palm Beach buyer?
Four figures describe the area, and each links to the page it came from. The readings after them are our opinion and not part of the sources.
Financial and business services. The Business Development Board of Palm Beach County (BDB) says nearly 20,000 financial and business services companies are now anchored in the county (BDB 2024-2025 annual report). In our opinion, a county with that many firms selling expertise gives a buyer plenty to compare. A firm’s site has to say what it does, who it is for and what it costs, and a vague services page is the first thing we would fix.
A downtown headquarters. The same report says ServiceNow selected 10 CityPlace in West Palm Beach for its regional headquarters, with more than 800 high-wage jobs and an opening in 2028. Our opinion is that a headquarters of that size will add weekday foot traffic downtown, and nearby restaurants and service firms could plan their hours and ads around it. That is a prediction and not a figure from the report.
The cost of space. A Stet News article reposted by the BDB reports downtown rents per square foot up 43% since 2018, a figure it attributes to a consultant, and Class A office lease rates up 84% over the same period. The reposted page shows no date, and its Stet News link path reads 2025/03/24. In our opinion, higher rents mean each lead has to be worth more to cover the space, so settle what a lead is worth before you set a budget.
Travelers passing through. Palm Beach County’s international airport (PBI) handled 8,657,372 passengers in the 12 months ended December 2025, up 3.0% from 8,403,519 a year earlier, according to the Palm Beach County Department of Airports traffic report for December 2025. Our reading is that this count matters most to hospitality and aviation-related businesses, and it says nothing about how many travelers search for any one of them.
Where should a West Palm Beach B2B, healthcare, finance or aviation buyer start?
These pairings are our opinion, built on how each kind of buyer tends to be found, and none promises a result.
B2B and professional firms: SEO. A buyer with a specific need searches for a named service, then reads two or three firms’ pages before calling. SEO builds the pages that answer those searches. Budget $1,000 to $1,600 a month, rising to about $3,500 in competitive markets; the SEO cost guide breaks down the drivers. A good first lead to count here is a quote request that names the service.
Healthcare practices: Business Profile management. A person choosing a practice near home sees the Maps listing, the reviews and the hours before they see a website. The fee is $450 to $650 a month, and the Business Profile cost guide sets out what it buys. Our healthcare marketing page goes further for senior care and medical practices, and the lead to count is a booked call.
Financial services: AEO alongside SEO. Someone choosing an adviser or an accountant may ask an AI engine for names before opening a search page. The fee is $950 to $2,000 a month and is sold with SEO, so read the AEO cost guide before you compare quotes. The lead to count is a consultation request, and the AI section further down shows one reason to treat your own site as the source.
Aviation and marine: Google Ads. Buyers of charters, aircraft support or yacht services search narrow terms, and a single customer can justify paying per click for a short list of exact searches. Expect $600 to $1,000 a month in management plus the ad spend itself, which goes to Google; the Google Ads cost guide shows how to size it. Our private aviation page covers national aviation work.
A firm that spans two of these types can use the 15-minute call to settle which one to price first.
What should a West Palm Beach buyer ask before hiring an agency?
Our guide to choosing an SEO company lists 20 interview questions. Six checks follow, each with a lead-generation example.
- Ask for a lead count first. Ask for the number of leads a named client in a similar category received, with the dates, before you ask about rankings. A usable answer is a number of qualifying requests and the period it covers, and a traffic chart is not one.
- Ask which channel comes first and why. A fair answer says what the agency would leave out for your budget. If you need inquiries this season, ask whether Google Ads should lead and SEO follow, and what would be cut if your budget fell by a third.
- Ask for the price in writing before the first call. If a quote sits above a published range, ask what moved it. The survey’s data table has 6 sites ranking on Google’s first two pages for “digital marketing agency West Palm Beach”, with ads and directories left out, and none publishes a price. That 0 of 6 is our count from those survey rows, taken on October 17, 2026. Our own site was not among the 6 (survey).
- Ask who owns the ad account and the analytics. The answer should be you. A test is whether a former client could open its own Google Ads account and see every click and call it paid for.
- Ask who does the work. Ask for names and roles, not “our team”. A usable answer says which named person sets up call tracking and which one writes the page that the ad sends people to.
- Ask how the agency handles your category. A B2B supplier should ask how a quote request is told apart from a vendor pitch, and a practice should ask how new-patient calls are separated from calls by existing patients. Manufacturers and industrial sellers can start with our B2B marketing page.
Will ChatGPT or Perplexity name your West Palm Beach business?
When someone asks ChatGPT who to call, the business it names is the one that gets searched next. We do AI visibility alongside SEO, never instead of it. In our 120-answer study of local services in Palm Beach County, Perplexity linked business websites in 214 of its 442 citations, so the pages on your own site matter there. The study shows what each engine cited and not whether a listing caused a recommendation.
What can we show from past work?
XO is a private aviation brand we ran national SEO for, and its search term “private jet” moved from page 2 to the top 3 within a few months. In a second engagement, with weekly reports from July 2021 to March 2023, “private jet” reached position 1 (XO case study).
FAQ
What budget should a West Palm Beach business plan for?
On our pricing page a local full-service program starts at $2,000 and tops out at $5,000 a month, with single services priced lower. Ad spend is separate and goes to Google. The amount depends on how many channels you add and how competitive your category is. Our overall cost guide shows sample budgets.
Do I pay for ads first or invest in SEO first?
It depends on how soon you need inquiries and how much a customer is worth. Nobody can set a date for either channel, and a promised date is a warning sign. Ask any agency which one it expects to pay off first in your category, then ask it to explain why.
Do you work with B2B and professional services firms in West Palm Beach?
Our B2B marketing page covers manufacturers and industrial companies, and our professional services page covers firms that sell expertise. If your category is neither, name it on a 15-minute call and ask whether we are a fit before you commit to anything.
How does a West Palm Beach business get started?
The free AI-visibility audit comes first, then a 15-minute call. We meet clients by Google Meet or Zoom, so the call can happen from your desk wherever you are in the city. You can read every published price on the pricing page before you book, so the call can go straight to your category and your goals.
Which people run my campaigns?
Our founder, Donnie Strompf, leads SEO strategy, and the team page lists who handles design and development, content and paid media, each with a role. If you are comparing us with another agency, ask that agency for the same list of names and roles.
Is website design part of what you offer?
Yes, Jay Hebbar handles design and development. Websites are quoted per project, which is why the pricing page lists no website price. Before a redesign, read our website redesign SEO checklist, which lists what to protect before the old site comes down.
Next step
The free audit shows where your West Palm Beach business appears in AI answers today, and a 15-minute call covers which services fit.