This page collects the eight case studies we have written at Good At Marketing, a Boynton Beach, Florida agency. Two of them name the client because this site already does: XO and MBMI Metal Buildings. The other six describe the client by industry and place.
By Donnie Strompf. Updated October 2026.
Results are published with the client’s permission or described without the name. Each GA4 figure carries its date range and each saved AI answer carries its date, and XO’s figures come from the record of its engagement. The one quotation, about MBMI, is Donnie’s own account. Where a number is flat or down, the page says so. The published ranges are on the pricing page. These are results for those businesses in those periods, and they are not forecasts for yours.
Personal injury law firm, Boca Raton
On October 15, 2026, Perplexity listed a personal injury law firm in Boca Raton we work with, with a link to its site, for a pedestrian accident search in Boca Raton. In GA4, the firm’s organic search sessions were about level, at 3,076 in the 12 months to October 14, 2025 against 3,175 in the 12 months to October 14, 2026 (+3.2%). Key events from organic search, as configured in the site’s GA4, went from 33 to 49, while total sessions fell 16.8%.
Case study: a personal injury law firm in Boca Raton
national swimwear retailer
A national swimwear retailer we work with sells men’s and boys’ swim trunks online, made in the USA. Its organic search sessions in GA4 grew from 5,479 in the 12 months to October 14, 2025 to 6,366 in the 12 months to October 14, 2026 (+16.2%). June 2026 recorded 990 organic sessions against 755 in June 2025. Across all channels, sessions dropped from 50,257 to 32,297 between those two ranges, which lifted organic search’s share of the total.
Case study: a national swimwear retailer
XO and national SEO for private aviation
Private aviation brand XO is the national SEO example. The term that matters most for it, “private jet”, climbed from the second page of results into the top 3 inside a few months, dropped to position 7 in a COVID pause, and took position 1 in the second stretch of work, which has weekly reports covering July 2021 through March 2023. By early 2023, pages for routes and cities were converting best, and geo and route conversions were up 44%.
Case study: XO and national SEO for private aviation
MBMI Metal Buildings and a national number one
Donnie Strompf: “MBMI was my first national number one, for ‘Steel Buildings’ and ‘Metal Buildings’, and it took 12 to 16 months.” ChatGPT and Perplexity both named MBMI first for buying a pre-engineered metal building in Florida on October 15, 2026. In GA4, MBMI’s site recorded 209 sessions and 12 key events from AI engines in the six months to October 14, 2026, the most AI-engine sessions of any client site we track. The case study also records a drop in organic search sessions between the two most recent 12-month ranges.
Case study: MBMI Metal Buildings and a national number one
Denver-area garage and ADU builder
In the Denver metro, including Lakewood, a Denver-area garage and ADU builder we work with builds detached garages and accessory dwelling units. Its organic search sessions in GA4 rose from 986 in the 12 months to October 14, 2025 to 2,242 in the 12 months to October 14, 2026 (+127%). It was second on ChatGPT on October 15, 2026 for both detached garage builders in Denver metro and ADU builders in Lakewood, and its site had 7 key events from 32 AI-engine sessions in the six months to October 14, 2026.
Case study: a Denver-area garage and ADU builder
Dallas outdoor kitchen maker
A Dallas outdoor kitchen maker we work with designs and builds luxury kitchens for the outdoors in stainless steel and sintered stone. Its organic search sessions in GA4 rose from 258 in the 12 months to October 14, 2025 to 1,359 in the 12 months to October 14, 2026, a small base to start from. On October 15, 2026, ChatGPT named it first for luxury stainless and sintered-stone outdoor kitchens. AI engines were 1.3% of its traffic in the six months to October 14, 2026, the highest share in our portfolio.
Case study: a Dallas outdoor kitchen maker
Orange County gate and fence company
An Orange County, CA gate and fence company we work with installs automated driveway gates and fencing. In November 2025 it recorded 145 organic search sessions, and in August 2026 it recorded 361, equal to the best full month in the 12 months to October 14, 2026. There is no year-over-year line, because the earlier 12 months hold too little data. On October 15, 2026, ChatGPT named it first for an automated driveway gate installer in Costa Mesa, and AI engines were close to 1% of its traffic in the six months to October 14, 2026.
Case study: an Orange County gate and fence company
Boynton Beach memory care community
On October 15, 2026, Perplexity listed a memory care community in Boynton Beach we work with, with a link to the community’s website, for a memory care search in Boynton Beach. The community’s site recorded 56 sessions from AI engines in the six months to October 14, 2026. Organic search went the other way, with roughly a third fewer sessions over the 12 months to October 14, 2026 than over the prior 12 months, while all-channel sessions grew, mostly from direct traffic.
Case study: a memory care community in Boynton Beach
AI visibility snapshots
Each line below is a single saved answer or a single GA4 read, dated. One answer on one day is an observation and not a ranking. For a larger sample, see our study of what AI engines recommend for local services.
- Local gym, Sunrise: On October 15, 2026, Komba Jiu Jitsu was the first recommendation on ChatGPT and Perplexity for a beginner looking for a jiu jitsu academy near Sunrise or Plantation, and second on Gemini for the best gym in Sunrise.
- Vehicle rental, Naples: On October 15, 2026, Gemini and Perplexity both recommended Moke American Naples first for renting a Moke in Naples, Florida.
- B2B manufacturer: On October 15, 2026, Perplexity named a Digicare patient monitor as its top pick for a small animal practice.
- Interpreting agency, Florida: A Florida interpreting agency was named first by ChatGPT on October 15, 2026 for an ASL interpreter for a legal deposition in Florida.
- Ecommerce: Pai-Shau recorded purchases attributed to ChatGPT referrals in GA4 in the six months to October 14, 2026.
Next step
Want to see where AI engines place your business today? Get your free AI-visibility audit, or Book a 15-minute call with Donnie Strompf. To see what each service covers, read about SEO services, AEO services and Google Maps marketing.