Good At Marketing builds custom AI agents and internal tools for small businesses in South Florida and across the United States, from Boynton Beach, Florida. We also build automations that connect the tools you already use. Each project is scoped and quoted after a call, so this page lists no price for it. The one product with a published price is our AI form reply, at $250 to $400 a month.
What AI development means for a small business
We build software that reads information, prepares a decision or a draft, and then acts on it in the tools your team already uses. The work might sort incoming email, answer a customer question from your own price list, or turn a pile of spreadsheet rows into a weekly summary.
We usually start by looking for one repeated task that software could take off a person’s desk. A good first project is a task that happens every day, follows a pattern, and has a clear right answer that a person can check. We build for that kind of task.
We are a marketing agency first. Donnie Strompf founded Good At Marketing in July 2017 and has done SEO since 2008. That background shapes the work. Our AI projects tend to touch leads and reporting, which we already know from running marketing for clients.
What we build
A project may include an agent, an automation, an internal tool, or a mix, depending on the work involved.
| What we build | What it is | What it solves |
|---|---|---|
| Custom AI agents | A program that takes a task from start to finish, such as reading a request, looking up the facts in your documents and writing the reply. | Questions and requests that pile up because only one or two people know the answers. |
| Automations | A chain of steps that moves information between your tools, with AI handling the parts that need reading or writing. | Copying data from one system into another, and the delays that come with doing it by hand. |
| Internal tools | A small private app for your team, such as a search box over your own documents or a helper that drafts quotes. | Work that lives in someone’s head or in scattered files, so each person does it differently. |
| AI form reply | Our own product. It answers your website form leads automatically. | Leads that wait hours for an answer, and spam that clogs the inbox. |
Custom AI agents
An agent is useful when the task has several steps and a person would otherwise do each one. We build agents that work from your material: your price list, your service descriptions, your past answers.
Automations
Many tasks do not need an agent at all. If the steps are the same every time, a plain automation is cheaper to build and easier to check. We use AI only for the step that needs it, such as reading a free-text message, and ordinary rules for everything else. Plain rules give the same answer every time, which is what you want for steps like routing and record keeping.
Internal tools
An internal tool gives your staff one place to do a job that is currently spread across email and spreadsheets.
Two things we have built for ourselves
We describe our own tools here because they are the ones we can describe without disclosing a client’s business. We do not name client AI projects on this page.
GAM Command Center is an internal tool we built for our own client work.
AI form reply is a product that answers website form leads automatically. As described on its page today, it reads a visitor’s question and checks your knowledge base, then replies in a natural tone. It filters spam. When the visitor is a serious buyer, it offers a meeting time and books it through Google Calendar with a Meet link. It can also create a task in your CRM or project manager. Setup starts with a free call, after which we install the smart form and the reply system.
The form reply product handles one repeated job, a lead arriving through a form, from the first reply through the booked meeting.
How we scope a project
Scoping happens before any code. It starts with a call about one workflow: who does it today, which tools are involved, how often it happens, and what a good result looks like. We talk with you and your team to understand the workflow, and we agree the scope before building.
Projects are quoted from that scope, which is why we do not publish a price for custom work.
How we build and test
We build the system, connect it to your data and tools, and test it on a narrow slice of work. We then iterate on your feedback before the wider rollout.
Testing looks at the cases that go wrong in practice. A message arrives with missing details. A customer asks something outside your documents. Two systems disagree about the same record. Each of these needs a decision about what the build does, and the usual answer is to stop and hand the item to a person.
How handover works
Once the build works on the narrow slice, we roll it out to your team. After that, ongoing maintenance is optional: we can teach your team to own the tool, or we can manage it for you.
Who owns the code and data
Ownership of the code and of the data a build touches is something to settle before work starts. We do not publish a standard policy on this page, so ask us on a call.
Whatever the answer, two questions are worth asking any developer: where your data is sent when the tool runs, and who can switch the tool off. We expect you to ask them of us.
What AI development is not for
AI development is the wrong spend in a few situations.
- You want higher Google rankings. That is search work. SEO and AEO address it, and an AI tool does not change where your site ranks.
- You cannot describe a good result. If two people on your team would disagree about the right answer, an AI build will inherit that disagreement. Settle the standard first.
- The decision needs a licensed professional. A tool can draft for a qualified person, but it should not make that call alone.
- The task happens a few times a year. Doing it by hand costs less than building anything.
- An existing tool already does it. Use that tool instead of paying for a custom build.
What AI development costs
Projects are scoped and quoted after a call. The price depends on how many of your systems the build touches and whether you want support after launch. A price given before we have seen the workflow would be a guess, so we do not give one.
For how a project quote compares with our monthly services, see our guide to what digital marketing costs for a small business.
The AI form reply product is different because it is a product, with a published price of $250 to $400 a month. Every other price we publish is on the pricing page. Website projects are quoted the same way as AI projects, and the website development page explains that work.
How AI development relates to AI search
An AI build does not change how often AI engines mention your business. That is AEO work, covered on our AEO services page.
Where the two meet is lead handling. A faster reply to a website lead helps whatever brings the lead in, and a reporting automation can save time on the monthly numbers. Our full list of services shows the rest.
For a channel-by-channel look at where AI tools get marketing wrong, read Does AI Make Mistakes in Digital Marketing? A Channel-by-Channel Reality Check.
If you want to automate a task, book a call. If you want to see how AI engines describe your business, request the free AI-visibility audit.
Where we do this: our digital marketing agency pages cover Boca Raton, Delray Beach, Boynton Beach and West Palm Beach, and every city we cover is listed on our service areas page.
FAQ
How much does AI development cost?
We scope and quote each project after a call, so there is no price list for custom work. The cost follows the number of systems the build connects to and whether you want support after launch. Our other published prices are on the pricing page.
What can an AI agent do for a small business?
An agent can read a request, find the answer in your own documents and write the reply. It can also pull figures from several tools into a summary. It works best on a repeated task with a clear right answer, such as a lead question or a weekly report.
How long does a project take?
We give a timeline after the scoping call, once we know the workflow and the systems involved. It depends on how many tools the build connects to and how tidy your data is, and a narrow automation moves faster than an internal tool with several parts.
Who owns the code and the data?
Ask us on a call. We have no standard answer to publish on this page, because ownership of the code and of the data a build touches is settled for each project. Whichever developer you compare us with, get the answer for your own project before you sign anything.
Can you connect the build to the software we already use?
Usually, yes, when the software offers a way to connect, such as an API or a data export. This comes up on the scoping call, so you hear whether your tools can be connected before you decide anything. If a tool offers no way in, we say so then.
How do you test an AI build before customers see it?
We test it on a narrow slice of your work and adjust it based on your feedback before the wider rollout. The tests include the awkward cases, such as messages with missing details and questions outside your documents, where the usual answer is to hand the item to a person.
What does the AI form reply product do?
Per its product page, it is trained on your FAQs and pricing, replies to a new lead in a human style and offers serious buyers a meeting time. The price is $250 to $400 a month, as listed on the pricing page, and you start with a free setup call.
Should I hire you for AI development or for marketing?
Choose AI development when a repeated task is eating your team’s time. Choose a marketing service when you need more traffic or leads from search or ads. Many businesses need one before the other. The free audit and a short call will show which comes first.
Related
- How AI search engines choose their sources, compared
- What is answer engine optimization (AEO)?
- How to get recommended by ChatGPT and AI Overviews
- What AI recommends in Palm Beach County: 120 answers
- Glossary: AI visibility
Next step
A free audit shows where AI engines mention your business today, and a 15-minute call covers whether a build is the right next step.