Social media marketing services for small businesses
Good At Marketing manages social media for small businesses in South Florida and across the United States from Boynton Beach, Florida: organic posting, replies to comments and messages, Meta ads and monthly reporting. Social media management costs $550 to $1,000 a month and includes paid social management, with ad spend paid to the platform. You approve every post before it goes live.
We recommend social media when it fits how your customers buy, and when Google Ads is the better use of your budget we say so. The full price list shows every service next to this one.
What we manage on social media
We handle posting, replies, Meta ads and monthly reporting. You can take all four or only the ones you need, and we scope them with you.
- Organic posting. We plan the content, write the captions, prepare the images or short videos, and schedule the posts. You see each one first.
- Replies to comments and messages. People who ask a question on your page expect an answer. We draft replies in your voice and flag anything sensitive to you before we respond.
- Paid social. We run Meta ads on Facebook and Instagram. The management is included in the monthly fee, and the ad spend is separate.
- Reporting. Each month you get what we posted, what we spent, what happened and what we plan next.
Every account we manage has a job, such as phone calls, bookings or sales, and the monthly report ties the work back to that job.
If you are deciding whether social media is worth the budget, read Is social media marketing worth it for a local business?.
What each month includes
The table shows the work we offer on social media. It does not state how much of each item your fee covers, because the amount depends on your platforms and your goals. We agree the scope with you before work starts.
| Work area | What happens each month | What you receive |
|---|---|---|
| Content planning | We plan the month’s posts around your offers, season and the questions customers ask you. | A content plan for your review. |
| Creative | We write captions and prepare images, graphics or short videos from material you send us and from your site. | Drafts for your approval. |
| Publishing | We schedule approved posts on the platforms you choose. | A calendar of what went live and when. |
| Community | We draft replies to comments and messages and flag the ones that need your input. | A list of questions and complaints that came in. |
| Paid social | If you choose it, we build and manage Meta ad campaigns within the budget you set. | Ads for your approval and a record of changes. |
| Reporting | We review the month and plan the next one. | A monthly report with a call when you want one. |
What social media marketing costs
Social media management is $550 to $1,000 a month. That one fee covers organic posting and replies, plus the management of paid social. The ad spend you put behind your posts is paid to the platform and is separate from our fee.
Where you land in the range depends on how many platforms you want, how much creative work the account needs and how many campaigns we run. We quote after a short conversation about your business.
For the ranges on our other services, see our guide to what digital marketing costs for a small business.
For context, eClincher’s 2026 pricing guide (published January 6, 2026) says small businesses and startups usually pay $500 to $2,000 a month for basic management, covering one to two platforms. eClincher sells social media software, so treat it as a vendor benchmark.
The table puts our social fees next to the other services people compare them with.
| Service | What it is | Where it shows | Our price |
|---|---|---|---|
| Social media management | Organic posting, replies to comments and paid social on Meta. | Your pages, and the feeds of people your ads reach. | $550 to $1,000 a month, with ad spend paid to the platform. |
| Google Ads management | Paid search campaigns. | Google results and Maps. | $600 to $1,000 a month plus ad spend paid to Google. |
| Google Business Profile management | Your map listing and its reviews. | Google Maps and the map pack. | $450 to $650 a month. |
| SEO | Ongoing work on your site and content. | Google organic results. | $1,000 to $1,600 a month baseline, up to about $3,500 in competitive markets. |
Prices reviewed October 2026.
Which platforms fit which business
We pick platforms by where your buyers already spend time. We usually recommend one or two over paying to maintain accounts your customers rarely use. The table shows where we start, and your customers can change it.
| Business type | Platforms we look at first | Why |
|---|---|---|
| Restaurants and salons | Instagram and Facebook | People find these businesses through photos and videos, and through what neighbors say. |
| Home services and contractors | Facebook, plus YouTube for how-to videos | Customers look for a local company they can trust, and a short video shows the work. |
| Law firms and accountants | LinkedIn and Facebook | Buyers check the person behind the firm before they call. |
| B2B manufacturers and suppliers | LinkedIn and YouTube | Buyers research products and look for demonstrations. |
| Ecommerce brands | Instagram and Meta ads | Product video and paid reach drive the first purchase. |
| Medical, senior care and other regulated fields | Facebook, with extra review | Content needs a careful read before it goes live, and you approve each post. |
If your customers are on a platform that is not in the table, tell us. A platform that fits your buyers matters more than any rule of ours.
Our hospitality marketing page shows how social posts and email fit a hotel, restaurant or golf course.
What we need from you
The work moves faster when a few things are in place before the first month starts.
- Access. We need to be able to post and manage ads on your pages.
- Material. Photos and offers, plus the questions customers ask you, give us something true to write about. We can work from your website when you have little else.
- A decision maker. Someone has to approve posts and answer the questions we flag. If that person is busy, the schedule slips.
- A way to count results. We need to know what counts as a win for you, such as a call, a form or a booking, and where it is recorded.
None of this needs to be polished. Rough phone photos and a list of customer questions are enough to start.
How the work runs, with your approval at each step
Here is the process, with the points where you decide.
- Goals and access. We start with a call about what a customer is worth to you and what you want social media to produce. We ask for access to each platform so we can post and manage ads for you.
- Audit. We look at your current pages, what you have posted and how people respond. We also look at your website, because posts that send people to a weak page waste the visit.
- Content plan. We propose the platforms, the topics and the kinds of posts for the first month. You change what you want before anything is written.
- Drafts and approval. We write the posts and prepare the images. You approve, change or reject each one. Nothing is published until you say so.
- Publishing and replies. We schedule the approved posts and reply to comments and messages in your voice. Anything sensitive comes to you first.
- Paid campaigns. If you chose paid social, we build the audience and the ads within your budget, and you approve the ads before they run.
- Monthly report. You see what we did, what it cost and what came of it. The next month’s plan goes into the same report.
If a step takes longer than planned, the following month’s plan adjusts and the report says why.
Paid social on Meta
Paid social reaches people beyond your existing followers. That makes it useful when you have an offer, a landing page that works and a way to count the leads it produces.
Organic and paid work serve different purposes, and we decide the mix with you. Organic posts keep your pages current for the people who already know you, and they answer customers who check your page before they call. Paid social is for reaching people who do not. A business with a modest budget often starts with organic posting and adds ads once it knows which offer brings in leads.
Organic social builds a presence over months. Before any ad runs, we agree with you what counts as a lead, so the report counts what you count. Paid social stops when the budget stops, which is why we report it separately from your organic posts.
If people already search for what you sell, Google Ads may suit a small budget better. Someone who searches for a plumber needs one now, while someone scrolling a feed may not.
Google Ads vs Meta ads for lead generation: which should a local business run? compares the two for lead generation.
Results we publish
We do not publish social media results until a client agrees to be named. This page has no follower counts or engagement figures, and we will not invent any. When we have a case study to publish, it will name the client and give dates and business results.
Who social media marketing is not for
Social media marketing is a poor fit if you need leads this month and have no budget for ads. Organic posting builds slowly, and a page with few followers does not produce a stream of customers on its own. In that case we would point you to Google Ads or your Business Profile first.
It is also not for you if you want a guaranteed number of followers, likes or views. Each platform decides who sees your posts, and a guaranteed count is a promise nobody can keep. We commit to the work and to reporting on it.
Finally, it does not work if no one can approve posts or answer customers who message you. We handle the drafting and the first reply, but some questions only you can answer.
Social media and AI visibility
Two social platforms sit near the top of what AI tools cite. Peec, an AI search analytics company, analyzed 30 million cited sources in the US in March 2026 from the major AI engines. Peec’s study ranked Reddit first and YouTube second among the most-cited domains. The same page notes that rankings differ by platform and by industry.
The study shows which sites AI tools cite. It says nothing about whether a business that posts on social media gets cited, and we have not measured that for our clients, so we make no such claim. What we can measure is referral traffic from AI engines in GA4 and buyer-style prompts tested in the main AI engines, with every answer saved.
For citations in AI answers, AEO services are the direct route, and the free AI-visibility audit shows where you appear today.
Who works on your account
Our founder, Donnie Strompf, sets strategy and checks the reports, and Roni Strompf writes the content and runs paid media. Our team handles design and development when a post sends people to a page that needs work.
Where we do this: our digital marketing agency pages cover Boca Raton, Delray Beach, Boynton Beach and West Palm Beach, and every city we cover is listed on our service areas page.
FAQ
How much do social media marketing services cost?
Social media management is $550 to $1,000 a month, and it includes paid social management. Ad spend is paid to the platform. eClincher’s January 2026 guide puts basic management for small businesses at $500 to $2,000 a month for one to two platforms. We agree the scope with you before work starts.
Is the ad budget included in your fee?
No. Our monthly fee covers the work, including managing paid social. The ad spend is the money the platform charges for showing your ads, and it is paid to the platform. You set the budget, and we recommend a starting amount after we understand your offer and your market.
Which social media platforms should my business use?
Start with the platform where your buyers already look, and add a second only when the first is running well. The right answer depends on whether your customers browse, search or research before they buy. The table above shows where we start for each type of business, and we adjust it after we talk.
Do I approve posts before they are published?
Yes, you review every post and every ad before it goes live, and we schedule only what you approve. Comments and messages that need your input come to you before we reply. If you want to change how much you review, tell us on the call and we will talk it through.
Can you guarantee followers, engagement or sales?
No one can. Each platform decides who sees your posts, and ad results depend on your offer, your price and your market. We commit to the work, to approval before publishing and to clear monthly reports. If a provider guarantees a follower count or a sales figure, ask how they plan to deliver it.
Do you have social media case studies?
Not on this page. A result goes on the site only after the client agrees to be named, and we would rather show nothing than a number we cannot attach to a business. On a 15-minute call we can show you what a monthly report contains.
Does social media help my business show up in ChatGPT or Google AI answers?
We cannot promise it. Nothing we have measured shows that a client’s posting leads to citations in ChatGPT or Google AI answers, so we do not sell social media as an AI visibility tactic. Work aimed at AI answers sits in our AEO service, and the free audit shows where you stand.
Should I spend on social media, Google Ads or SEO first?
It depends on how your customers find you. If they search for what you sell, Google Ads or SEO usually comes first. If they discover you by browsing, such as for food, fitness or fashion, social media comes earlier. A 15-minute call is enough for us to tell you which one we would start with.
Do you work with businesses outside Boynton Beach?
Yes. We are based in Boynton Beach and work with businesses in Palm Beach County and across the United States. We meet clients by Google Meet or Zoom, so your location rarely matters. The service areas page shows every Florida city we cover.
Related
- What a monthly marketing report should include
- In-house marketer vs freelancer vs agency
- Marketing funnel optimization for local service businesses
- How to measure content marketing ROI
- Glossary: Meta ads
Next step
Book a 15-minute call with us to review your business, which platforms make sense and what management would cost. The free audit shows where you appear in AI answers today.
Get your free AI-visibility audit
Related services: email marketing, content marketing, Google Ads and all services.