Local Services Ads are moving into Google Ads: what changes and what to do now
Local Services Ads migration to Google Ads: dates, what changes, what carries over and what to do before your account moves. Checked October 2026.
What SPF, DKIM, DMARC do and what Gmail, Yahoo and Outlook.com require of email senders
Email deliverability explained: what SPF, DKIM, DMARC do, what Gmail and Yahoo require of senders, and a list to check your own domain.
Which Business Listings Beyond Google Are Worth Claiming
Which business listings beyond Google are worth claiming: Bing Places, Apple Business, Yelp, Facebook, BBB and trade directories, with a priority table.
Google Ask Maps and Gemini: What Local Businesses Can Do
Ask Maps for local businesses: what Google has announced and documented about Gemini in Google Maps, what it has not, and what to fix on your profile.
WordPress vs Wix vs Squarespace vs Shopify: which fits a small business?
WordPress vs Wix vs Squarespace vs Shopify for a small business: SEO controls, redirects, data export and plans, from each vendor’s own help pages.
Schema markup for a small business: which types to add first
Schema markup for small business: add Organization and LocalBusiness first. See which types earn rich results, which are retired, and what AI needs.
Is social media marketing worth it for a local business?
Is social media marketing worth it for a local business? Pew platform data, Meta’s tools, a decision table and the metrics that count: leads and calls.
Google Ads vs Meta ads for lead generation: which should a local business run?
Google Ads vs Meta ads for lead generation: how each finds leads, what a lead costs, and a decision table by goal, budget and sales cycle.
How to track ChatGPT traffic in Google Analytics 4 and Search Console
Track ChatGPT traffic in GA4: find chatgpt.com sessions, build an AI channel group, and see what Search Console and Bing report on AI answers.
E-E-A-T for Small Business Websites: What to Put on a Page Before You Publish
E-E-A-T for a small business website: what Google says it is, who/how/why, and a checklist for bylines, sources, reviews and YMYL pages.