How AI search engines choose their sources, compared
How AI search engines choose sources: Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Claude, compared from each vendor’s own pages.
SEO vs Google Ads: which should a local service business fund first?
SEO vs Google Ads for a local service business: which to fund first, what each costs and how to run both, with a decision table by situation.
Is SEO dead? What AI Overviews did to clicks and what still works
Is SEO dead? AI Overviews cut clicks on some searches, but local and buying searches show them less. Dated studies and what a local business should do.
Can you pay to be recommended by ChatGPT or Google AI answers?
Pay to be recommended by ChatGPT? You can buy ads in ChatGPT and Google AI answers, not the answer itself. What each costs and what to test.
How to fix wrong information about your business in ChatGPT and Google AI Overviews
Fix wrong information about your business in AI answers: find the source, correct it, then report the error through each vendor’s own channel.
What is answer engine optimization (AEO)?
What is answer engine optimization (AEO)? A plain definition, how it relates to SEO and GEO, a glossary of the competing terms, and when to pay for it.
How to choose an SEO company: 20 questions to ask and red flags to avoid
How to choose an SEO company: 20 questions to ask before you sign, the red flags to walk away from, and what Google’s own hiring guidance says.
How to get your business recommended by ChatGPT and Google AI Overviews
How to get your business recommended by ChatGPT and Google AI Overviews: what each engine draws on, a one-week plan, and what no one can guarantee.
Does AI Make Mistakes in Digital Marketing? A Channel-by-Channel Reality Check
Does AI make mistakes in digital marketing? Yes, and the cost depends on the channel. SEO, Google Ads, email and tracking compared, with sources.
Marketing funnel optimization for local service businesses
Marketing funnel optimization for local service firms: four steps to measure, the order to fix them, and an XO example with dates.