What a monthly marketing report should include, and how to check it yourself
What a monthly marketing report should include: leads first, then SEO, Google Ads and Business Profile numbers, where to check each and red flags.
How to get Google Verified on Local Services Ads: requirements and timing
Google Verified for Local Services Ads: the profile, background, license and insurance checks Google requires, by trade, with its stated timing.
Klaviyo vs Mailchimp vs HubSpot vs Constant Contact: how the email platforms differ
Klaviyo vs Mailchimp vs HubSpot vs Constant Contact, plus Omnisend and Shopify: automation, segments, store links, list limits and exports.
In-house marketer vs freelancer vs agency: who should run your small business marketing?
In-house vs agency vs freelancer for small business marketing: what a hire costs with benefits, what each covers and a decision table by situation.
Website Redesign SEO Checklist: What to Do Before, During and After Launch
Website redesign SEO checklist: URL mapping, 301 redirects and staging blocks to fix before launch, then the Search Console checks to run after.
How much should you spend on Google Ads? A break-even method
How much to spend on Google Ads: find what a lead is worth, turn it into a daily budget and test it with a break-even table and an illustrative example.
Google Business Profile for a Service-Area Business: Hide Your Address and Set Service Areas
Service-area business Google Business Profile setup: when to hide your address, how to pick up to 20 service areas, and what proximity means for ranking.
Why Google Suspends a Business Profile and How to Get It Reinstated
Google Business Profile suspended? See the guideline violations that cause it, a cause-to-fix table and the steps to appeal for reinstatement.
Who owns your website and marketing accounts? What to hold yourself and how to give an agency access
Who owns your website and marketing accounts? What a business should hold, plus the steps to give an agency access to Google Ads and GA4.
Which AI crawlers to allow in robots.txt, and whether llms.txt does anything
AI crawlers and robots.txt: allow search bots such as OAI-SearchBot and PerplexityBot, decide on training bots separately, and see what llms.txt does.