Good At Marketing’s SEO services for St. Augustine businesses start from a $1,000 to $1,600 monthly baseline and can reach about $3,500 in highly competitive markets (see SEO pricing). We are based in Boynton Beach and work with St. Augustine businesses by Google Meet or Zoom. SEO has been my work since 2008, and I started this agency in July 2017.
What SEO in St. Augustine involves
St. Augustine was founded on September 8, 1565 (Wikipedia, St. Augustine article, retrieved October 2026). The 2020 Census counted 14,329 residents in the city and 273,425 in St. Johns County (U.S. Census Bureau QuickFacts, St. Augustine and St. Johns County). The Census Bureau’s July 1, 2025 estimates are 16,141 for the city and 346,328 for the county.
The visitor count is far larger. St. Johns County attracted 2,791,200 visitors in calendar year 2025, according to Downs & St. Germain Research’s St. Johns County Economic Impact & Visitor Tracking Study, presented in the county’s Tourist Development Council agenda packet of April 20, 2026. Against the county’s 2025 population estimate, that is about eight visitors for each resident. The study reports direct visitor spending of $1,593,477,000 and a total economic impact of $2,001,797,910 for the year. It covers the whole county, so it cannot tell us how many of those visitors searched for a business inside the city.
The same study also reports how visitors plan their trips.
| 2025 visitor figure, St. Johns County | Value |
|---|---|
| Visitors in calendar year 2025 | 2,791,200 |
| Stayed overnight in paid accommodations | 65% |
| Day trippers | 20% |
| Stayed in nonpaid accommodations | 15% |
| Average travel party | 3.3 people |
| Overnight visitors: average days planned ahead | 41 |
| Overnight visitors: average days booked ahead | 30 |
| Trip planning source: friends or relatives | 40% |
| Trip planning source: mapping websites | 37% |
| Trip planning source: destination websites | 33% |
| Trip planning source: review websites or apps | 26% |
Source: Downs & St. Germain Research for St. Johns County, January to December 2025, in the April 20, 2026 agenda packet linked above.
The study also reports where visitors come from.
| Region of origin | Share of visitors |
|---|---|
| Florida | 39.7% |
| Southeast (outside Florida) | 25.1% |
| Northeast | 13.9% |
| Midwest | 10.0% |
| West | 4.2% |
| International | 7.1% |
The largest single origin market is Jacksonville at 12.9% of visitors, followed by Orlando, Daytona Beach and Melbourne at 10.1%, New York City at 6.6%, Miami and Fort Lauderdale at 4.6%, and Tampa and St. Petersburg at 4.5% (same study, agenda packet slides on region of origin and top origin markets). A visitor from New York City and a resident of the city are not searching from the same place or with the same knowledge of the area.
Mapping websites and review websites are both on the planning-source list. Google says local results depend on relevance, distance and prominence, where distance is “how far each business is from the customer who’s searching,” and that if a customer doesn’t share a location, Google uses what it knows about it (Google Business Profile Help, retrieved October 2026). A visitor standing downtown and a resident across the county can see different results for the same search.
The winter season sets the deadline. The 2026 to 2027 Nights of Lights runs from November 21, 2026 to January 18, 2027, per an announcement dated July 9, 2026 from the St. Augustine, Ponte Vedra and The Beaches Visitors and Convention Bureau (NATJA press release). The release says the festival began in 1993, puts more than three million white lights on Historic Downtown, and is free to attend. It adds that National Geographic named it one of the world’s top 10 holiday light displays in 2011 and 2012.
The 2025 to 2026 festival drew 371,900 attendees, and 279,600 of them came from outside the county (Downs & St. Germain Research, Nights of Lights Economic Impact Report, 662 surveys, in the same agenda packet). The remaining 92,300 were county residents.
Overnight visitors planned about six weeks ahead on average. A business that wants those bookings next winter needs its pages and profile in place well before the lights go up. Nobody controls Google’s results, so a 30-day page 1 guarantee is a red flag.
How St. Augustine differs from the rest of St. Johns County
St. Augustine and St. Johns County differ in population size, growth rate and land area.
| Measure | St. Augustine city | St. Johns County |
|---|---|---|
| Population, 2020 Census | 14,329 | 273,425 |
| Population estimate, July 1, 2025 | 16,141 | 346,328 |
| Change, April 1, 2020 to July 1, 2025 | 12.7% | 26.7% |
| Land area, 2020 (square miles) | 9.52 | 600.64 |
Source: U.S. Census Bureau QuickFacts, linked above, retrieved October 2026.
The county grew at more than double the city’s rate over that period, and it covers about 63 times the land area. The city is the dense part of a large county.
The Census Bureau also gives a profile of the city’s residents.
| St. Augustine city profile | Value |
|---|---|
| Population per square mile, 2020 | 1,505.0 |
| Owner-occupied housing rate, 2020 to 2024 | 63.0% |
| Median household income, 2020 to 2024 (2024 dollars) | $78,151 |
| Median gross rent, 2020 to 2024 | $1,653 |
| Persons 65 years and over | 27.4% |
| Persons under 18 years | 8.4% |
Source: U.S. Census Bureau QuickFacts, St. Augustine city, retrieved October 2026.
Two employers show how far the county reaches from the visitor core. Northrop Grumman’s St. Augustine campus is “adjacent to the Northeast Florida Regional Airport” and produces the E-2D Advanced Hawkeye, according to a Northrop Grumman release of April 17, 2014. UF Health Flagler Hospital is at 400 Health Park Blvd (UF Health). World Golf Village sits in St. Johns County between Jacksonville and St. Augustine, so it is not in the city (Wikipedia, World Golf Village, retrieved October 2026). Across the county line, Palm Coast in Flagler County had 89,258 residents in the 2020 Census (U.S. Census Bureau QuickFacts).
A business near the airport or the hospital serves a different customer than a downtown tour operator. Our other North Florida pages are Tallahassee and Gainesville, and the Florida service areas page lists the rest.
Who does the work
Our founder leads SEO strategy, Roni Strompf writes content and runs paid media, and websites are designed and built in-house. Each person’s role is on the team page.
What a month includes
An SEO plan has six work areas.
- Technical
- Content (you approve every page before it goes live)
- Authority
- Local
- AI search (AEO is an add-on alongside SEO)
- Reporting (a monthly report)
Business Profile management costs $450 to $650 a month on its own, and AEO is an add-on to SEO at $950 to $2,000 a month. Both are listed on the pricing page, and the full service is described on the SEO services page.
SEO suits a business that can wait for results. If you need customers this month, start with paid search and let SEO build behind it. Google Ads management runs $600 to $1,000 a month plus ad spend, and Local Services Ads management runs $200 to $1,000 a month, per the pricing page.
For a plain-language breakdown of what drives the monthly fee, read how much SEO costs for a small business.
Results
We have no St. Augustine case study yet.
When someone asks ChatGPT who to call, the business it names is the one that gets searched next. We do AI visibility alongside SEO, never instead of it.
We measure AI visibility three ways each month: referral traffic in GA4, and live buyer-style prompts in ChatGPT and Perplexity and in Gemini, with every answer and URL saved.
Where to find us
We work from Boynton Beach, Florida. We meet clients by Google Meet or Zoom.
| Detail | Value |
|---|---|
| Name | Good At Marketing |
| Based in | Boynton Beach, Palm Beach County, Florida |
| Serves St. Augustine | Remotely, by Google Meet or Zoom |
| Founded | July 2017 |
| Founder | Donnie Strompf, SEO since 2008 |
Neighborhoods we cover
We work with businesses in the city and across St. Johns County. These are the areas I can describe with a source:
- Historic downtown. Castillo de San Marcos National Monument, at 1 South Castillo Drive, preserves “the oldest masonry fortification in the continental United States” (National Park Service). Flagler College, founded in 1968, occupies the former Ponce de Leon Hotel downtown (Wikipedia, St. Augustine article, retrieved October 2026).
- Lincolnville. A 45-block historic district founded in 1866 by former slaves (National Park Service).
- Anastasia Island. A barrier island that sits east of St. Augustine across the Matanzas River and includes St. Augustine Beach (Wikipedia, Anastasia Island, retrieved October 2026).
- Vilano Beach. An unincorporated community with 2,514 residents in the 2020 Census (Wikipedia, Vilano Beach, retrieved October 2026).
- The airport area. Northrop Grumman’s campus next to the Northeast Florida Regional Airport, covered above.
- UF Health Flagler Hospital. 400 Health Park Blvd, covered above.
- World Golf Village. In St. Johns County between Jacksonville and St. Augustine, opened in 1998 (Wikipedia, World Golf Village, retrieved October 2026).
Businesses near St. Augustine can also see our SEO pages for Jacksonville, Orlando and Ocala.
Questions about SEO in St. Augustine
Are you located in St. Augustine?
We have no office in St. Augustine. Our base is Boynton Beach, Florida. Calls run over Google Meet or Zoom, and the free AI-visibility audit shows whether ChatGPT and Google’s AI answers mention your business before we speak. Your business keeps its own address and Business Profile, so none of this changes how customers find you.
How much does SEO cost in St. Augustine?
Plans start at $1,000 a month. The price rises with how crowded your searches are and how much work your site needs, and ad spend is paid to Google separately from our fee. Every range is on the pricing page, so you can compare before you talk to anyone.
How long until I see results in St. Augustine?
It depends on how many businesses already rank for your searches and the shape of your site, so nobody can give a reliable date before looking at both. SEO is not instant, and a business chasing a seasonal peak should start well before it arrives.
What separates SEO in St. Augustine from the rest of St. Johns County?
A city page speaks to searches from people in the city. The county includes places such as World Golf Village that sit outside the city limits, and its population is growing faster. A business that serves customers in several of those places should say so on its site.
Do you work with hotels, inns, tour operators and restaurants?
We have no client in lodging, tours or restaurants in St. Augustine yet. These businesses draw visitors who, in the county’s study, relied on mapping and review sites, so the Business Profile and reviews matter most for them. A free AI-visibility audit is the place to start.
Can I see proof of past results?
Not from St. Augustine yet. We do not have a published St. Augustine result to show, and we will not invent one. What we can offer is a free AI-visibility audit of your own business, followed by a 15-minute call with our founder.
Which St. Augustine neighborhoods do you cover?
We work with businesses in the city and across St. Johns County, from the historic district to the beaches east of the Matanzas River and the inland communities. The sourced details for each area are under Neighborhoods we cover. If your customers sit in one part of the county, say which part on the audit form.
Related
- What to expect from SEO: timeline, cost and results
- Local SEO Index: What Ranks a Business in Google Maps in 2026
- Digital marketing agency in Boynton Beach, FL
- Local SEO in the marketing glossary
Next step
Get your free AI-visibility audit, then Book a 15-minute call with me to go through the findings.