Own the search results in St. Augustine, resident or visitor.
Good At Marketing runs local SEO for businesses in the nation’s oldest city and the wider St. Johns County market. Roughly 15,000 people live here, and millions more arrive every year with a phone in hand. Winning that traffic is a different job than ranking in a normal Florida suburb, and Donnie Strompf builds every campaign around it.
SEO in St. Augustine is the work of getting a St. Johns County business found in Google’s organic and map-pack results, where most searchers are visitors deciding on a phone rather than residents. A working program blends technical SEO, on-page content, Google Business Profile optimization, review velocity, and earned local citations, measured in bookings and revenue.
Why SEO matters in St. Augustine.
St. Augustine is small on paper and enormous in search. Around 15,000 people live inside the city, while millions pass through the historic downtown, the Castillo de San Marcos, St. George Street, and Flagler College every year. Meanwhile the rest of St. Johns County keeps building west along SR-16 and US-1, out toward World Golf Village, the Northeast Florida Regional Airport, and UF Health Flagler Hospital. One city name, two very different sets of searchers.
Three things make St. Augustine SEO different from generic local SEO:
Most searches come from people who just got here
Population numbers understate this market badly. A large share of queries come from phones held by people standing on St. George Street who will decide in under a minute. That puts the weight on the map pack, review count, photos, and load speed, and it makes keyword-volume estimates built on resident counts almost useless.
The core and the county rank separately
Downtown runs on lodging, tours, restaurants, and weddings, near Lincolnville and the bayfront. West of the Intracoastal, the county runs on aerospace at Northrop Grumman’s E-2D plant, care at UF Health Flagler Hospital, and the SR-16 growth belt. The same business name competes in two unrelated results pages.
Rankings must be earned before the season, not during it
Nights of Lights, spring break, festival weekends, and graduation all swing query volume hard. Rankings take months to build, so a page that starts moving in October is already too late for the winter surge. We build the ranking in the quiet months so the traffic finds it when the crowd shows up.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach and works with St. Augustine clients remotely across the state, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how St. Augustine actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a St. Johns County zip code, a competitor, or a search you want to win.
Local SEO for St. Augustine
We make sure your business shows up in the Google map pack for every neighborhood you serve, from the historic downtown to Anastasia Island to the SR-16 corridor.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your St. Augustine customers and visitors are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and St. Augustine customers.
- Service-area landing pages
- “Best of St. Augustine” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in St. Augustine.
We’ve ranked clients in private aviation, legal, home services, hospitality, healthcare, and ecommerce. Every industry has its own SERP, and in a visitor town the hospitality SERPs are the bloodiest of all.
Hotels & Inns
Boutique hotels, B&Bs, vacation rentals
Tours & Attractions
Walking tours, museums, ticketed venues
Restaurants & Bars
Booking intent, menus, review velocity
Weddings & Events
Venues, planners, photographers
Home Services
HVAC, plumbing, pest, cleaning, pool
Healthcare
Practices, senior care, specialty clinics
Real Estate
Brokers + property management firms
Legal
Built campaigns at Morgan & Morgan’s digital arm
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your St. Augustine business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving St. Augustine from Boynton.
Across Northeast Florida.
Good At Marketing is based in Boynton Beach, roughly four and a half hours south on the same coast. We run St. Augustine work remotely by Google Meet or Zoom, which is how the campaigns are built and reviewed. Coverage runs from the historic downtown and Lincolnville out to Anastasia Island, Vilano Beach, and the SR-16 corridor.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top St. Augustine search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in our market for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions St. Augustine business owners ask us.
Why is SEO in St. Augustine different from other Florida cities?
Which St. Augustine neighborhoods and corridors do you cover?
Do you work with hotels, inns, tour operators, and restaurants?
How long until I see SEO results in St. Augustine?
Are you actually located in St. Augustine?
Do you serve businesses outside the historic core, in wider St. Johns County?
What does local SEO cost for a St. Augustine business?
Services that compound your SEO.
SEO services across Northeast Florida.
St. Augustine anchors our Northeast Florida coverage. These are the neighboring cities and communities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free St. Augustine SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.