Get found in Florida’s capital, Tallahassee.
Good At Marketing is a Florida SEO agency based in Boynton Beach. We rank Tallahassee businesses in a market unlike any other in the state: the seat of state government and a two-university college town, where the legislative session, the FSU and FAMU calendars, and a regional healthcare draw all shape what people search for. Founder Donnie Strompf has ranked Florida companies since 2008, from a national #1 for steel buildings to lifting XO Jets into Google’s top 3 for “Private Jet”.
SEO in Tallahassee means earning visibility in Google’s organic and map-pack results across Florida’s capital, a market driven by state government, Florida State and Florida A&M universities, and a regional healthcare sector serving the Big Bend. A strong program pairs technical SEO, local content, Google Business Profile work, and earned citations, measured against rankings and revenue.
Why SEO matters in Tallahassee.
Tallahassee is the most unusual local search market in Florida. It is the state capital and a two-university college town at once, so its economy and its SERP look nothing like the rest of the state. The Florida State Capitol and the surrounding government district anchor a year-round base of roughly 58,000 government jobs, plus lobbying, law, and association firms. Florida State University and Florida A&M University add tens of thousands of students. Tallahassee Memorial HealthCare and HCA Florida Capital Hospital pull patients from the 14-county Big Bend and parts of South Georgia. Search demand here is shaped by all three at once.
Three things make Tallahassee SEO different from generic local SEO:
A government-driven SERP
As Florida’s capital, Tallahassee runs on government. Roughly 58,000 government jobs, the annual spring legislative session, and a dense cluster of lobbying, public-affairs, law, and association firms create search demand you do not see in other Florida cities. Government relations, regulatory law, and professional services all compete hard here.
FSU plus FAMU plus TCC
Florida State, Florida A&M, and Tallahassee Community College together enroll more than 60,000 students. That resets the calendar: August move-in, fall football Saturdays at Doak Campbell Stadium, and May graduation drive surges in housing, dining, healthcare, and services around College Town and the Tennessee Street corridor.
Big Bend referral market
Tallahassee is the largest city for roughly 100 miles, so it serves as the medical, legal, and retail hub for the 14-county Big Bend and nearby South Georgia. Firms here compete for regional referral searches, not just city searches, and that isolation makes the local SERP its own self-contained market.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach and works with clients across Florida, including the Tallahassee and Big Bend market, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how Tallahassee actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a Tallahassee-area zip code, a competitor, or a search you want to win.
Local SEO for Tallahassee
We make sure your business shows up in the Google map pack for every neighborhood you serve, from Downtown and Midtown to the FSU and FAMU corridors to SouthWood and Killearn.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your Tallahassee customers are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and Tallahassee customers.
- Service-area landing pages
- “Best of Tallahassee” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Tallahassee.
We’ve ranked clients across government relations, legal, healthcare, hospitality, home services, and ecommerce. Every industry has its own SERP, we know how to win each one.
Government & Public Affairs
Capitol-adjacent firms & associations
Legal
Built campaigns at Morgan & Morgan’s digital arm
Healthcare
Practices serving the Big Bend region
Higher Education
Student housing, tutoring, services
Home Services
Contractors, HVAC, roofing, plumbing
Hospitality
Restaurants, bars, College Town venues
Real Estate
Brokers + property management firms
Nonprofits
Associations & advocacy groups
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your Tallahassee business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Tallahassee statewide.
Across the Big Bend.
Good At Marketing is based in Boynton Beach and works with Tallahassee businesses across Florida. We cover every part of the capital, from Downtown and Midtown to the FSU and FAMU corridors, SouthWood, and Killearn. We work by Google Meet and Zoom by default, with regular reporting and quarterly check-ins for clients who want them. See our full Florida service area.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Tallahassee search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Tallahassee businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in Tallahassee for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Tallahassee business owners ask us.
What makes SEO in Tallahassee different from the rest of Florida?
Do you serve Midtown, College Town, SouthWood, and other Tallahassee neighborhoods?
How does the legislative session affect local search in Tallahassee?
How do Florida State and Florida A&M change SEO here?
How long until I see SEO results in Tallahassee?
What does local SEO cost for a Tallahassee business?
Can I see proof of past SEO results?
Services that compound your SEO.
SEO services across North Florida.
Tallahassee anchors Florida’s Big Bend and the I-10 corridor. These are the surrounding North Florida communities we serve, plus our nearest published Florida city pages.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Tallahassee SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.