A national swimwear retailer we work with, which sells men’s and boys’ swim trunks online, logged 6,366 organic search sessions in GA4 for the year to October 14, 2026, 16.2% above the 5,479 of the year before. Its total sessions fell over the same two ranges, from 50,257 to 32,297.
By Donnie Strompf. Updated October 2026.
What the business is
The retailer sells men’s and boys’ swim trunks online, and the trunks are made in the USA. It sells nationwide. We describe it by industry and place and leave the brand name off. Its website is where GA4 records each visit, from Google and from every other source.
Every figure below comes from the retailer’s GA4 property, or is arithmetic on those figures. The organic search rows were read on October 15, 2026. The annual comparison uses two consecutive 12-month ranges that each end on October 14.
The situation
In the 12 months to October 14, 2025, the site recorded 50,257 sessions across all channels. Organic search accounted for 5,479 of them, or 10.9%, about one session in nine (GA4).
Organic search was a minor source at the start of the comparison, and every later figure is measured from that base. Nearly nine in ten visits therefore arrived through other channels. A change in any of those channels could move the total by more than organic search could. GA4 recorded no AI Assistant sessions in that range.
What was done
The service engaged is SEO. Good At Marketing is a Boynton Beach, Florida agency, and we meet clients by Google Meet or Zoom. You approve every page before it goes live. A monthly report is also part of the service.
This page does not give engagement dates or a list of the work done. GA4 records sessions by channel, not the action behind each one, so the figures are an observation and not a claim that SEO produced the change.
What the numbers show
The annual rows compare the 12 months to October 14, 2026 with the 12 months to October 14, 2025. Each monthly row compares that month with the same month a year earlier, and all four rose by more than 25%.
| Metric | Earlier range | Later range | Change | Source |
|---|---|---|---|---|
| Organic sessions, 12 months | 5,479 | 6,366 | +16.2% | GA4 |
| All-channel sessions, 12 months | 50,257 | 32,297 | -35.7% | GA4 |
| Organic share of sessions | 10.9% | 19.7% | +8.8 points | GA4 |
| AI assistant sessions, 12 months | 0 | 29 | new | GA4 |
| Organic sessions, March | 410 | 753 | +83.7% | GA4 |
| Organic sessions, May | 465 | 835 | +79.6% | GA4 |
| Organic sessions, June | 755 | 990 | +31.1% | GA4 |
| Organic sessions, July | 619 | 775 | +25.2% | GA4 |
Organic sessions rose by 887, from an average of about 457 a month to about 531. Sessions from all other channels combined fell from 44,778 to 25,931, a drop of 42.1%, and that drop is larger than the organic gain.
Most of the rise in share came from the smaller total. Had total sessions stayed at 50,257, the same 6,366 organic sessions would be 12.7% of the total. About 1.8 of the 8.8 points come from organic growth, and about 7.0 come from the smaller total.
June 2026 recorded 990 organic sessions, the best of the full months read for this page. The four months in the table account for 3,353 of the 6,366 organic sessions (52.7%), against 2,249 of 5,479 (41.0%) a year earlier. The other eight months are not reported here, so this page cannot say how typical the four are or whether every month rose.
In the 12 months to October 14, 2026, the AI Assistant channel group in GA4 logged 29 sessions, after logging none in the 12 months before. The figure counts sessions only, and no prompt result for the retailer appears on this page. To see how GA4 reports AI traffic on your own store, read our guide to tracking ChatGPT traffic in Google Analytics.
What an owner in the same industry can take from it
- Ask for organic sessions, organic share and the all-channel total together. A share can rise because the top number grew, because the bottom number shrank, or both.
- Compare each month with the same month a year earlier. That keeps the time of year constant. Report a best month only beside the annual figure.
- Treat a small new channel as one data point. Ask which channel group a figure comes from, which date range it covers, and what it was in the range before.
Price for this kind of work
The published range for SEO at Good At Marketing is $1,000 to $1,600 a month, and competitive markets can reach about $3,500 (pricing). Prices reviewed October 2026. The SEO cost guide covers what moves a quote within that range, and the SEO pillar covers what to expect from the work.
FAQ
How should I read an organic share that rises while total sessions fall?
Share is organic sessions divided by all sessions, so it moves when either number moves. Here organic sessions grew and sessions from every other channel combined shrank, which raised the share from both directions. Ask any agency for the raw counts behind a percentage, each with its date range.
Do 29 AI assistant sessions mean AI search matters for this retailer?
GA4 recorded 29 AI Assistant sessions in the later range and none in the earlier one. Against 32,297 total sessions, 29 is under 0.1%. Two ranges cannot show a trend, so read it as a number to watch beside organic search.
Why does the table show four months and not twelve?
The table carries four months, each set against the same month a year earlier. The other eight are not reported on this page, so four months cannot describe a year; ask any agency for all twelve side by side before judging one.
Why is the retailer not named on this page?
This client is described by industry and place, as several results on our home page are, and the brand name is left out. The figures are the same either way, and each carries its date range and its GA4 source, so a reader can see what was measured.
Next step
Ecommerce owners can ask for the same GA4 view of their own store. The free AI-visibility audit comes first, then a 15-minute call. The case studies hub lists the other results.