What a monthly marketing report should include, and how to check it yourself
What a monthly marketing report should include: leads first, then SEO, Google Ads and Business Profile numbers, where to check each and red flags.
SEO
Klaviyo vs Mailchimp vs HubSpot vs Constant Contact: how the email platforms differ
Klaviyo vs Mailchimp vs HubSpot vs Constant Contact, plus Omnisend and Shopify: automation, segments, store links, list limits and exports.
In-house marketer vs freelancer vs agency: who should run your small business marketing?
In-house vs agency vs freelancer for small business marketing: what a hire costs with benefits, what each covers and a decision table by situation.
Website Redesign SEO Checklist: What to Do Before, During and After Launch
Website redesign SEO checklist: URL mapping, 301 redirects and staging blocks to fix before launch, then the Search Console checks to run after.
How much should you spend on Google Ads? A break-even method
How much to spend on Google Ads: find what a lead is worth, turn it into a daily budget and test it with a break-even table and an illustrative example.
Who owns your website and marketing accounts? What to hold yourself and how to give an agency access
Who owns your website and marketing accounts? What a business should hold, plus the steps to give an agency access to Google Ads and GA4.
SEO vs Google Ads: which should a local service business fund first?
SEO vs Google Ads for a local service business: which to fund first, what each costs and how to run both, with a decision table by situation.
Is SEO dead? What AI Overviews did to clicks and what still works
Is SEO dead? AI Overviews cut clicks on some searches, but local and buying searches show them less. Dated studies and what a local business should do.
How to choose an SEO company: 20 questions to ask and red flags to avoid
How to choose an SEO company: 20 questions to ask before you sign, the red flags to walk away from, and what Google’s own hiring guidance says.
Marketing funnel optimization for local service businesses
Marketing funnel optimization for local service firms: four steps to measure, the order to fix them, and an XO example with dates.