Get found across Southwest Florida from Fort Myers.
Good At Marketing is a Boynton Beach firm that runs local SEO for Fort Myers and the wider Lee County market. The Cape Coral-Fort Myers metro is one of the fastest-growing regions in the country, and its search results now behave like a real metro. Donnie Strompf has worked on Florida rankings since 2008 and leads every engagement here.
SEO in Fort Myers is the work of getting a Lee County business found in Google’s organic and map-pack results across the Cape Coral-Fort Myers metro, one of the fastest-growing regions in the country. A working program blends technical SEO, on-page content, Google Business Profile optimization, and earned local citations, judged on rankings and revenue.
Why SEO matters in Fort Myers.
Fort Myers is the commercial and medical hub of Southwest Florida, the seat of Lee County and the anchor of the Cape Coral-Fort Myers metro. Demand does not sit in one downtown. It runs along the corridors: US-41 (Cleveland Avenue), Colonial Boulevard, historic McGregor Boulevard, and the Gateway district out by Southwest Florida International Airport. The Downtown River District on the Caloosahatchee River is the cultural core, but the customers are spread across a wide, fast-growing county.
Three things make Fort Myers SEO different from generic local SEO:
Lee Health pulls a five-county market
Lee Health is the largest employer in Southwest Florida, and Fort Myers is where the region comes for care. That concentrates demand for specialty practices, senior care, rehab, and home health, with patients searching from across several counties, not just the city. The catchment for a Fort Myers medical query is unusually wide.
The map pack spans the river
Cape Coral and Fort Myers form one metro split by the Caloosahatchee River, and commerce runs along US-41, Colonial Boulevard, and McGregor rather than a single core. Where your customer searches from, east toward Gateway or west toward the river, changes the map pack you compete in. Corridor targeting matters here.
Construction and home services run hot
After Hurricane Ian in 2022, Lee County became one of the busiest construction and restoration markets in Florida. Roofers, contractors, remodelers, and home-service firms compete hard for the same high-intent searches. In these verticals a top-three ranking captures real, ready-to-book revenue, and the SERP shows the pressure.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach and works with Fort Myers clients remotely across the state, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how Fort Myers actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a Lee County zip code, a competitor, or a search you want to win.
Local SEO for Fort Myers
We make sure your business shows up in the Google map pack for every neighborhood you serve, from the River District to McGregor Boulevard to the Gateway corridor.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your Fort Myers customers are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and Fort Myers customers.
- Service-area landing pages
- “Best of Fort Myers” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Fort Myers.
We’ve ranked clients in private aviation, legal, home services, hospitality, healthcare, and ecommerce. Every industry has its own SERP, we know how to win each one.
Construction
Builders, roofing, storm restoration
Legal
Built campaigns at Morgan & Morgan’s digital arm
Home Services
HVAC, plumbing, pest, cleaning, pool
Real Estate
Brokers + property management firms
Healthcare
Practices, senior care, specialty clinics
Hospitality
Restaurants, hotels, tourism venues
Ecommerce
Product schema + category SEO
B2B Services
Long sales cycles, technical buyers
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your Fort Myers business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Fort Myers from Boynton.
Across Southwest Florida.
Good At Marketing is based in Boynton Beach, on Florida’s east coast. Fort Myers sits about two hours west across Alligator Alley, and we run the work remotely by Google Meet or Zoom, traveling over for kick-offs when it helps. We cover every Fort Myers neighborhood, from the Downtown River District to McGregor Boulevard to the Gateway corridor near the airport.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Fort Myers search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in our market for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Fort Myers business owners ask us.
Why does Fort Myers SEO cover such a wide area?
Which Fort Myers neighborhoods and corridors do you cover?
How long until I see SEO results in Fort Myers?
Do you work with construction, roofing, and home-service companies?
Are you actually located in Fort Myers?
How does Lee Health shape the Fort Myers healthcare market?
What does local SEO cost for a Fort Myers business?
Services that compound your SEO.
SEO services across Southwest Florida.
Fort Myers anchors our Southwest Florida coverage. These are the neighboring cities and communities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Fort Myers SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.