Win the search market in one of America’s wealthiest cities, Naples.
Naples is a low-volume, high-value search market: a small permanent population, extraordinary wealth, and a winter that nearly doubles Collier County. We run Naples campaigns from Boynton Beach on the opposite coast, remote-first, using the same playbook that lifted XO Jets from page two to the top three for “Private Jet.” Donnie Strompf has been ranking Florida companies for more than fifteen years.
SEO in Naples is the work of getting a Naples business found in Google’s organic and map-pack results in one of the wealthiest, most seasonal markets in Florida. Naples pairs a small permanent population with high-value luxury, healthcare, and real-estate demand that peaks in winter. A strong program combines technical SEO, on-page content, Google Business Profile optimization, and earned citations, measured against leads and revenue, not raw traffic.
Why SEO matters in Naples.
Naples is the seat of Collier County and one of the wealthiest cities in the United States. Its economy is unusual for a city this size: the global medical device maker Arthrex is headquartered on Creekside Boulevard in North Naples, NCH Healthcare System and Physicians Regional anchor a large healthcare base, and the Fifth Avenue South and Third Street South districts, Tin City on the Gordon River, and gated enclaves like Port Royal, Pelican Bay, and Park Shore drive luxury retail, dining, and real-estate demand. The Gulf of Mexico beaches, the Naples Pier, and the Naples Botanical Garden pull in seasonal visitors on top of it all.
Three things make Naples SEO different from generic local SEO:
Few searches, high stakes
Naples ranks among the top US cities for millionaires, and Port Royal is one of the most expensive neighborhoods in the country. That flips the usual math: query counts are modest, but a single booked client can be worth more than dozens elsewhere. Strategy targets high-intent luxury terms, not broad traffic.
Medical device, healthcare, luxury
A global medical device headquarters (Arthrex), a multi-hospital health system (NCH), a sizable wealth-management and IT cluster, and a custom-home and luxury-real-estate market give Naples a SERP more sophisticated than a resort town of its population would suggest. Each vertical needs its own approach.
The search starts up north
A large share of Naples demand comes from part-year residents who research from their northern homes before the season starts, then arrive November through April. Programs that wait until winter to publish are already late. We build the page, reviews, and profile signals so you rank before the searches begin.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach on Florida’s Atlantic side, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how Naples actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a Naples-area zip code, a competitor, or a search you want to win.
Local SEO for Naples
We make sure your business shows up in the Google map pack for every neighborhood you serve, from Old Naples and Fifth Avenue South to Pelican Bay and the North Naples corridors.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your Naples customers are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and Naples customers.
- Service-area landing pages
- “Best of Naples” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Naples.
We’ve ranked clients in private aviation, legal, home services, hospitality, healthcare, and ecommerce. Every industry has its own SERP, we know how to win each one.
Private Aviation
XO Jets: top 3 for “Private Jet”
Legal
Built campaigns at Morgan & Morgan’s digital arm
Home Services
Contractors, HVAC, roofing, plumbing
Real Estate
Brokers + property management firms
Healthcare
Dental, medspa, specialty practices
Hospitality
Restaurants, hotels, event venues
Ecommerce
Product schema + category SEO
B2B Services
Long sales cycles, technical buyers
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your Naples business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Naples from Boynton.
Remote-first across the Gulf Coast.
Good At Marketing is based in Boynton Beach on Florida’s Atlantic side. We work with Naples businesses on a remote-first basis using Google Meet, Zoom, and shared dashboards, and we travel for kick-offs or quarterly reviews when in-person matters. We are honest about our location: no Naples office, no rented mailbox, just a Florida agency that knows how to rank Naples SERPs from across the state.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Naples search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in Naples for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Naples business owners ask us.
What makes Naples SEO different from a typical Florida city?
Do you serve Old Naples, Port Royal, and Pelican Bay?
How does the Naples season affect SEO timing?
Do you work with healthcare, medical device, and luxury firms in Naples?
How long until I see SEO results in Naples?
What does local SEO cost for a Naples business?
Can I see proof of past SEO results?
Services that compound your SEO.
SEO services across Southwest Florida.
Naples anchors the south end of our Southwest Florida corridor. These are the neighboring Gulf Coast cities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Naples SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.