Rank in the urban core of West Palm Beach.
Good At Marketing is a Boynton-based local SEO shop, 20 minutes south of the Palm Beach County Courthouse and the Kravis Center. We rank West Palm businesses inside the toughest SERPs in PBC: a courthouse-anchored legal cluster, a healthcare sector being rebuilt by NYU Langone and Northwell, and high-AOV wealth searches flowing in from across the Royal Park Bridge. Founder Donnie Strompf has been ranking Florida sites since 2008, with marquee proof on the XO Jets lift (rank 20-plus to top 3 for Private Jet, doubled organic revenue).
SEO in West Palm Beach is the work of ranking a business in Google’s organic and map-pack results inside Palm Beach County’s urban core and county seat. The local market is shaped by courthouse-driven legal demand, a fast-expanding healthcare sector (NYU Langone, Northwell), hospitality along Clematis Street and Rosemary Square, and wealth-services tied to Palm Beach Island. A well-run program combines technical SEO, on-page content, Google Business Profile work, and earned citations, measured against rankings and revenue.
Why SEO matters in West Palm Beach.
West Palm Beach is the county seat of Palm Beach County and, at roughly 133,000 residents in 2026, its largest city by population. It is also the only true urban core in the county. The Palm Beach County Courthouse sits downtown, the Kravis Center for the Performing Arts and the Norton Museum of Art anchor the cultural district, the Palm Beach County Convention Center drives business travel, and Palm Beach International Airport is five minutes from downtown. Across the Royal Park Bridge sits Palm Beach Island, one of the wealthiest zip codes in the country, and a steady client base for downtown professional firms.
Three forces make West Palm Beach SEO genuinely different from suburban Palm Beach County markets:
Courthouse-driven legal SERPs
The county courthouse anchors a legal ecosystem you do not see in Boca, Delray, or Boynton. Personal injury, criminal defense, family law, estate planning, the firms cluster downtown along Olive Avenue and Datura Street. The legal SERP here behaves more like Miami than the rest of PBC, slower rankings, sharper competitors, higher per-lead value.
NYU Langone and Northwell reshape demand
NYU Langone’s eight-story tower on Datura Street and Northwell’s concierge practices at Esperante are remapping patient-acquisition SERPs across the county. Independent practices and ancillary providers need sharper local SEO to hold ground, branded searches for legacy hospitals (St. Mary’s, Good Samaritan) are reshuffling alongside the new entrants.
Island wealth flows into downtown firms
Residents of Palm Beach Island cross the Royal Park Bridge daily for legal, financial, and concierge medical services in downtown West Palm. That arbitrage drives high-AOV searches into the city’s SERPs from a zip code with very different demographics than the city itself. Strategy has to account for both audiences.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach, 20 minutes south of downtown West Palm, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how West Palm actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a West Palm zip code, a downtown competitor, or a search you want to win.
Local SEO for West Palm Beach
We make sure your business shows up in the Google map pack for every neighborhood you serve, from downtown Clematis Street and Rosemary Square to Old Northwood, El Cid, and the Flagler Drive waterfront.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your West Palm customers are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and West Palm customers.
- Service-area landing pages
- “Best of West Palm” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in West Palm.
We’ve ranked clients in legal, healthcare, hospitality, financial services, real estate, and private aviation. The county seat has its own SERP gravity, we know how to win in it.
Legal
Courthouse-anchored: PI, criminal, family, estate
Healthcare
Practices, concierge, dental, imaging, behavioral
Hospitality
Clematis + Rosemary Square restaurants, hotels, venues
Financial
Wealth management, advisory, family offices
Real Estate
Luxury, brokerage, property management
Home Services
Contractors, HVAC, roofing, plumbing
Private Aviation
XO Jets: top 3 for “Private Jet”
B2B Services
Long sales cycles, technical buyers
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your West Palm business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving West Palm from Boynton.
Across the urban core.
Good At Marketing is based in Boynton Beach, 20 minutes south of downtown West Palm. We work with businesses across every West Palm Beach district, from the Clematis Waterfront and Rosemary Square downtown to Old Northwood, El Cid, Flamingo Park, and SoSo. When in-person makes sense, we meet you at your office, a coffee shop near Rosemary Square, or wherever works. Default working mode is Google Meet or Zoom.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top West Palm search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by West Palm businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in West Palm for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions West Palm business owners ask us.
What makes West Palm Beach SEO different from the rest of Palm Beach County?
Do you serve downtown, Northwood, El Cid, and other West Palm neighborhoods?
How long does it take to see SEO results in West Palm Beach?
How is the NYU Langone and Northwell expansion changing local search?
Do you work with legal, healthcare, and hospitality firms in West Palm?
What does local SEO cost for a West Palm Beach business?
Can I see proof of past SEO results?
Services that compound your SEO.
SEO services across South Florida.
West Palm Beach sits at the center of our Palm Beach County corridor. These are the neighboring cities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free West Palm Beach SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.