Show up on page one in Sarasota, the Gulf Coast cultural capital.
Sarasota’s search market runs on Gulf Coast tourism, the Ringling Museum cultural cluster, and a healthcare economy anchored by Sarasota Memorial Hospital. Good At Marketing works with Sarasota businesses remotely from a Boynton Beach base on Florida’s Atlantic side. Founder Donnie Strompf brings 15+ years of Florida SEO chops, most visibly the XO Jets program (100% organic traffic lift, doubled revenue, Fort Lauderdale).
SEO in Sarasota is the work of getting a business found in Google’s organic and map-pack results across Florida’s Gulf Coast cultural capital. The market is shaped by Siesta Key tourism, an arts cluster anchored by the Ringling Museum, and the Sarasota Memorial Hospital healthcare ecosystem. Effective programs combine technical SEO, local citations, content, and Google Business Profile optimization, measured against rankings and revenue.
Why SEO matters in Sarasota.
Sarasota sits on Florida’s Gulf Coast as the cultural anchor of Sarasota County. Five forces shape the local SERP: the John and Mable Ringling Museum of Art and the FSU Ringling Center for the Performing Arts create an arts-and-culture economy, Sarasota Memorial Hospital on US-41 / Tamiami Trail anchors the largest employer cluster in the county, Siesta Key and Longboat Key drive year-round tourism search demand, and the St. Armands Circle and downtown Main Street districts hold the high-end retail and dining traffic. Manufacturing employers like PGT Innovations and Sun Hydraulics quietly round out the economic base.
Three things make Sarasota SEO different from generic local SEO:
Snowbird-shaped demand curve
Search demand spikes December through April when snowbirds, vacation renters, and arts-season visitors crowd the market. The off-season (May to October) tilts toward year-round residents and locals. A program that wins in Sarasota needs a content calendar that anticipates both phases instead of treating them as one steady demand curve.
A different SERP shape
Sarasota’s keyword landscape is driven by arts and culture (Ringling Museum, Asolo Repertory, Van Wezel), Gulf-side tourism (Siesta Key, St. Armands, Longboat), healthcare around Sarasota Memorial Hospital, and a quietly large manufacturing employer base. The mix is unlike anywhere on Florida’s Atlantic side, and strategy has to match it.
Each barrier island has its own SERP
Sarasota proper, Siesta Key, Lido Key, and Longboat Key each rank as their own local market even when a business serves all four. The “near me” pack you appear in depends on where the searcher is standing. Inland Florida cities can usually treat one ZIP as the working unit, on the Gulf Coast that breaks down.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach on Florida’s Atlantic coast, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how Sarasota actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a Sarasota-area zip code, a competitor, or a search you want to win.
Local SEO for Sarasota
We make sure your business shows up in the Google map pack for every neighborhood you serve, from downtown Main Street to Siesta Key to the US-41 / Tamiami Trail corridor.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your Sarasota customers are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and Sarasota customers.
- Service-area landing pages
- “Best of Sarasota” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Sarasota.
We’ve ranked clients in hospitality, healthcare, real estate, home services, and private aviation. Each industry has its own SERP, we know how to win each one.
Hospitality
Restaurants, hotels, vacation rentals
Healthcare
Practices around Sarasota Memorial
Real Estate
Gulf-side luxury + snowbird sales
Arts & Culture
Galleries, performing arts, museums
Marine & Boating
Charters, marinas, watersports
Home Services
Contractors, HVAC, roofing, plumbing
Private Aviation
XO Jets: top 3 for “Private Jet”
Ecommerce
Product schema + category SEO
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. Florida local client: 312% organic traffic lift
Across our Florida local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4 to 6 months.
See what a top-3 ranking is worth to your Sarasota business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Sarasota from Boynton.
Remote-first across the Gulf Coast.
Good At Marketing is based in Boynton Beach on the Atlantic side. We work with Sarasota businesses on a remote-first basis using Google Meet, Zoom, and shared dashboards, and travel for kick-offs or quarterly reviews when in-person matters. We’re honest about our location: no Sarasota office, no rented mailbox, just a Florida agency that knows how to rank Sarasota SERPs from Boynton.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Sarasota search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We have gone from off the map to consistently top-3 in our market for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Sarasota business owners ask us.
What makes Sarasota SEO different from Florida’s Atlantic-side markets?
Do you serve Siesta Key, Lido Key, and Longboat Key as well as downtown Sarasota?
How long until SEO results show up for a Sarasota business?
Do you work with hospitality, healthcare, and arts-sector businesses in Sarasota?
How does Siesta Key tourism affect Sarasota search demand?
What does local SEO usually cost for a Sarasota business?
Can I see proof of past SEO results?
Services that compound your SEO.
SEO services across Florida’s Gulf Coast.
Sarasota anchors our Gulf Coast service area. These are the neighboring cities and communities we work with. We also serve Florida’s Atlantic side from our Boynton Beach base.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Sarasota SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.