Good At Marketing offers SEO services in Naples, Florida, from Boynton Beach, on the opposite coast, and we have no Naples office, so we work with Naples clients by Google Meet or Zoom. I opened Good At Marketing in July 2017, after years of SEO work that began in 2008. The monthly baseline is $1,000 to $1,600 (see SEO pricing), and the free audit comes before any plan.
What SEO in Naples involves
SEO services are the ongoing work of making your site easy for Google to read and a better answer to what your buyers search. Naples is a small city. The U.S. Census Bureau counted 19,115 residents in Naples in the 2020 Census, inside a Collier County of 375,752 (Census QuickFacts, Naples and Collier County, retrieved October 2026). QuickFacts also lists a July 1, 2025 county estimate of 417,131, about 11% above the 2020 count.
The same QuickFacts page shows a population that differs sharply from Fort Myers and Sarasota (table below). In Naples 55.8% of residents are 65 or older, the median household income for 2020 to 2024 is $153,182 (in 2024 dollars), and the median value of an owner-occupied home is $1,525,600. Collier County as a whole looks different: 34.8% of county residents are 65 or older, the median household income is $90,045 and the median home value is $540,700. A business in Naples may therefore sell to two audiences, the older, higher-income residents of the city and the wider county around it, and each needs its own pages. Wikipedia’s Naples entry (retrieved October 2026) reports 54.9% of city residents aged 65 or older in 2020.
NCH, which stands for Naples Comprehensive Health, was founded in 1956 as Naples Community Hospital and runs NCH Baker Hospital and NCH North Naples, according to a Naples Daily News story of September 8, 2023 that NCH hosts on its own site. Arthrex, which began in Munich in 1980, says its global headquarters is in Naples (page undated, read October 2026).
Two places shape how a business is found here. Fifth Avenue South calls itself a shopping, dining and entertainment district that stretches from Tamiami Trail to the Gulf of Mexico in Old Naples. Wikipedia’s Naples entry groups it with Third Street South as the downtown shopping districts and places Tin City, an open-air shopping center, near the Gordon River. For a shop or restaurant on those streets, we would look at the nearby competitors, the Business Profiles, the reviews and the existing service pages before recommending changes.
The winter season matters too, and the county publishes its own estimate. The Collier County Zoning Division’s peak season population estimates (May 16, 2023) take each year’s October 1 permanent population and add 20%. For 2020 that formula gives 455,059 people countywide. The county built it as a planning formula and the document gives no actual headcount for the winter months.
Visitors add to that picture. The Paradise Coast tourism board’s visitor-origin data, reported by Gulfshore Business on June 1, 2026, shows most visitors coming from the Midwest (28.1%) and the Northeast (23.5%). The same article reports that December 2025 international visitors fell more than 16% from December 2024, with Canadian visitors down more than 24%, and that Southwest Florida International Airport passed 11 million annual passengers. The article also says that December 2025 direct visitor spending rose by $5 million to more than $265 million, and that at least 55% of surveyed hotels reported no year-over-year change in first-quarter 2026 reservations, with 25% reporting increases and 20% decreases. Those figures describe visitors, and Search Console shows where your own searchers are located.
The destination’s own annual report adds scale. Paradise Coast’s FY2024/2025 tourism impact report lists 2,512,800 domestic visitors, 1,880,000 of them from out of state, and 296,000 international visitors, 115,600 of them Canadian. It reports 11,035,013 passengers through Southwest Florida International Airport, which serves 78 nonstop destinations (airport data as of November 2025). The report carries no publication date and no month-by-month split, so it shows how many people arrive and gives no peak months.
Naples sits on the Gulf coast of Southwest Florida along U.S. 41, between Miami and Fort Myers, and its beach runs more than 10 miles along the Gulf (Wikipedia, Naples, Florida, retrieved October 2026). Wikipedia also calls Naples the principal city of the Naples-Marco Island metropolitan area, which it puts at about 375,752 people in 2020. A business near the beach, a business downtown and a business in an inland part of the county reach different customers, so one page for “Naples” rarely covers all three.
The Fifth Avenue South Business Improvement District’s executive director told Gulfshore Business in the same June 2026 article that the street had not recovered its international audience since COVID. For a retailer or restaurant there, that makes domestic visitors and local regulars the audience to write for today.
Before any plan, check that your Business Profile shows the right address and hours, give each service its own page, and ask customers for a review after the work is done.
How Naples differs from Fort Myers and Sarasota
Google ranks local results on three factors, and one of them is distance, meaning how far each business is from the person searching (Google Business Profile Help, retrieved October 2026). That rule applies to your Business Profile and your address. Our Boynton Beach address has no bearing on where a Naples profile ranks, and a Naples business competes mainly with other Naples businesses.
The three Gulf Coast cities we cover on this side of the state have different populations:
| Measure | Naples | Fort Myers | Sarasota |
|---|---|---|---|
| Population, 2020 Census | 19,115 | 86,395 | 54,842 |
| Residents aged 65 and over | 55.8% | 23.2% | 29.2% |
| Median household income (2020 to 2024, 2024 dollars) | $153,182 | $63,732 | $72,105 |
| Median home value, owner-occupied (2020 to 2024) | $1,525,600 | $384,500 | $463,000 |
Source: U.S. Census Bureau QuickFacts for Naples, Fort Myers and Sarasota, retrieved October 2026.
Naples has the smallest population and the highest income and home values of the three. Fort Myers is the largest city. A business that serves more than one of these cities needs a page for each. Our pages for Fort Myers and Sarasota cover those markets, and the Florida hub lists every city we serve.
Who does the work
Our founder leads SEO strategy, Roni Strompf writes content and runs paid media, and websites are designed and built in-house. The team is small, and the team page lists who does what. You approve every page before it goes live.
What a month includes
The table lists the work areas of a monthly SEO plan. How much of each area a business needs differs: a one-location restaurant and a medical group with several offices are not the same job, and the audit comes before any quote.
| Work area | What it covers |
|---|---|
| Technical | Crawling, indexing, page speed and schema on your site. |
| Content | Pages written around the searches your Naples buyers use. |
| Authority | Links and citations from sites that fit your industry. |
| Local | Reviews and listings for your Google Business Profile. Business Profile management is a separate service at $450 to $650 a month. |
| AI search | Getting your business named in AI answers (AEO), an add-on at $950 to $2,000 a month. |
| Reporting | A monthly report on the results. |
Highly competitive markets can run up to about $3,500 a month for SEO. Google Ads management is its own service at $600 to $1,000 a month, with ad spend going to Google on top. Local Services Ads management, which suits contractors and other service firms, is $200 to $1,000 a month. The pricing page lists every service in one table.
For a plain-language breakdown of what drives the monthly fee, read how much SEO costs for a small business.
Results
We have no Naples ranking or revenue case study to publish. What we can show is dated and checkable.
Moke American Naples is a rental business in Naples, Florida. On October 15, 2026 Gemini and Perplexity both recommended Moke American Naples first for renting a Moke in Naples, Florida. That is a single dated check of AI answers, so treat it as a snapshot and not a trend. If a Naples result matters to your decision, ask me about it on the audit call and I will tell you plainly what we have and what we do not. Our hospitality marketing page covers businesses like this.
When someone asks ChatGPT who to call, the business it names is the one that gets searched next. We do AI visibility alongside SEO, never instead of it.
Where to find us
We are based in Boynton Beach, Palm Beach County, on Florida’s Atlantic coast. We serve other Florida cities the same way, and the Florida service areas page lists them.
| Detail | Value |
|---|---|
| Name | Good At Marketing |
| Based in | Boynton Beach, Palm Beach County, Florida |
| Founded | July 2017 |
| Founder | Donnie Strompf, SEO since 2008 |
| SEO price | $1,000 to $1,600 a month baseline (pricing) |
Neighborhoods we cover
We work with businesses across the Naples area. These are the places I can describe with a source:
- Fifth Avenue South in Old Naples, from Tamiami Trail to the Gulf.
- Third Street South, the neighboring downtown shopping district.
- Tin City, near the Gordon River.
If your business sits elsewhere in Collier County, tell us where your customers are and we build the location pages around that. A location page works best when it names the one street or district your customers come from, so the list above is a starting point and not a limit.
Businesses near Naples can also see our SEO pages for Miami, Fort Lauderdale and Tampa.
Questions about SEO in Naples
Are you located in Naples, and how do you meet clients?
No. We are based in Boynton Beach, on the Atlantic side of the state, and we have no Naples office. We hold calls and reviews by Google Meet or Zoom. A free audit of your site comes before the first call. Book a time through the contact page.
How much does SEO cost in Naples?
Our baseline is $1,000 to $1,600 a month, and a highly competitive market can reach about $3,500. The price depends on your competition and on how much technical and content work your site needs. A free audit comes before any quote, so the number reflects your market. Every service price is on the pricing page.
How long until I see results in Naples?
It depends on who already ranks for your searches and what shape your site is in, so I give no date before I have looked at both. Page 1 in 30 days is not something SEO can promise. After the audit, I tell you what I expect for your terms.
How does the Naples season affect SEO?
Collier County plans for a peak season about 20% above its October 1 permanent population. For a seasonal business, that is the reason to have pages and Business Profile details accurate before the winter months. Your own Search Console report tells you when searches for your business rise.
How is Naples SEO different from Fort Myers or Sarasota?
The audience changes the writing. Naples buyers skew older and wealthier than buyers in the other two cities, so the offers, the words on a page and the questions it answers differ. Each city gets its own pages, written for the people who live and shop there, and a business in two cities gets two sets.
Do you work with businesses on Fifth Avenue South or in Old Naples?
We take on clients in Old Naples, including shops and restaurants on Fifth Avenue South and Third Street South. For those businesses the Business Profile, review volume and a clear page per service decide most of the result. The audit shows who ranks around you today and what yours lacks.
Can I see proof of past results?
The Results section lists what is checkable today, with dates. For anything beyond it, ask on the audit call and I will say which results I can share and which I cannot. I would rather give you a short, accurate answer than a long one that you cannot check.
Related
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- What to expect from SEO: timeline, cost and results
- Digital marketing agency in Boynton Beach, FL
- Local SEO in the marketing glossary
Next step: your free local SEO audit
Start with the Get your free AI-visibility audit link, then Book a 15-minute call with me to go through what we find. The audit covers your site, your Naples competitors and where you appear in Google and in AI answers. See also our work for Fort Myers and Sarasota businesses.