Good At Marketing runs ecommerce marketing for online stores from Boynton Beach, Florida: SEO for product and category pages, Google Ads and Shopping, email flows, social and AI visibility. A national ecommerce program costs $8,000 to $14,000 a month, and the ad spend you pay the ad platforms is separate.
I have done SEO since 2008. Our full pricing page lists every service in one place.
Online stores we work with
We work with Pai-Shau, Bask & Lather and a national swimwear retailer. We have not cleared a published result for Bask & Lather, so this page quotes none for it. The swimwear retailer’s organic search figures are in its case study.
The one result we can state for a store is Pai-Shau’s, and it comes from analytics: Pai-Shau recorded purchases attributed to ChatGPT referrals in GA4 in the six months to October 14, 2026. We give no revenue figure for it, because the page would have to guess one.
What is different about ecommerce buyers
A service business is judged on its website. A store is often judged before the shopper reaches the website, on a listing that shows an image, a price and a short title. In Google Shopping results and in ChatGPT’s product carousel, the shopper sees that listing first, and it is built from your product data.
The image and price in a listing decide whether shoppers click it. A wrong price, a missing image or a title that does not match the product page costs you the click, and in some cases the listing itself. It also means a store with a large catalog has a different problem from a local business with ten pages: the same data error repeats on every product of one type.
Email matters for stores because existing customers can buy again without another ad click, which is why email sits inside our ecommerce program and not beside it.
What Google requires in your product data
Google’s Merchant Center product data specification is the document that sets the rules for Shopping listings. The page shows no update date; we read it on October 15, 2026. It lists seven required attributes for every product, including price and availability.
These requirements are worth checking before you launch Shopping ads:
- The title and description must match the product’s landing page, and the link must use your verified domain.
- Brand is required for all new products, except media items such as books and films.
- Google says to provide a GTIN only if you are sure it is correct, and to submit a manufacturer part number only when the product has no manufacturer-assigned GTIN.
- The spec states a minimum image size of 500 x 500 pixels, with enforcement starting January 31, 2027.
Errors have consequences. Google’s Merchant Center policy page says it may disapprove violating listings so they do not serve, temporarily cap impressions for some flagged accounts, or suspend accounts for repeat or egregious violations. A Shopping campaign should run on a feed that already meets the specification, because ad spend on a disapproved product buys nothing.
How ChatGPT shows products
OpenAI announced Instant Checkout on September 29, 2025, as PPC Land reported on October 3, 2025. It let shoppers in the United States buy from a seller inside a chat. Etsy sellers came first, and Shopify merchants were to follow.
The feature has changed since. In its March 24, 2026 post on product discovery, OpenAI wrote that the first version of Instant Checkout “did not offer the level of flexibility that we aspire to provide.” Merchants can now run their own checkout. OpenAI says merchants share product feeds and promotions through its Agentic Commerce Protocol, and that Shopify merchants need no extra work because their data flows through Shopify Catalog.
OpenAI’s shopping help article (read October 15, 2026, with no absolute date shown) says products appear when ChatGPT judges them relevant to the request, and that product results “are not ads.” It also says merchants are ranked on factors that include availability and price. We cannot buy a place in that carousel, so the work is the same as for Google: an accurate catalog and product pages worth sending a shopper to.
Shopping ads and search still carry the volume for a store, and we measure the AI share of traffic so you can see when that changes.
The ecommerce playbook
Our ecommerce program covers five channels.
| Channel | What we do | Where the shopper sees it |
|---|---|---|
| SEO | Category and product page structure, page copy written around buyer searches, and technical checks that keep product pages indexable. | Google organic results |
| Google Ads and Shopping | Shopping and search campaigns built on your Merchant Center feed. | Google Shopping results and ads |
| Email flows | Automated emails for new subscribers, abandoned carts, first purchases and returning customers. | The customer’s inbox |
| Social media | Posts for product launches and restocks. | Social platforms |
| AI visibility | Work to get your products named in answers from AI assistants such as ChatGPT and Perplexity. | AI answers |
SEO for product and category pages. Category pages usually win the broad searches, such as a product type plus a use, and product pages win the narrow ones. We set the category structure first, because every product page inherits its place from it. Then we write the copy around what buyers type, and fix duplicate or thin pages that split ranking between near-identical products.
Google Ads and Shopping. Shopping campaigns pull from the feed, so the feed work above comes before the campaign work. After launch we watch which products spend money without selling, and move budget toward the ones that return it. Ad spend is paid to Google and is not part of our fee.
Email flows. A welcome flow, an abandoned cart flow and a post-purchase flow cover the moments when a shopper is most likely to act. We report what the flows earn so you can compare them with what the same budget would buy in ads.
Social and AI visibility. Social posts cover product launches and restocks. For AI visibility, we track referral sessions from AI engines in GA4 and run buyer-style prompts to see whether your products come up. Our AEO services page explains the method.
Two of these channels have their own pages for online stores: SEO for ecommerce and Google Ads for ecommerce.
What ecommerce marketing costs
Our national ecommerce program runs $8,000 to $14,000 a month. It combines SEO, AI visibility, shopping ads and email, and it is the range published on our pricing page. Ad spend is separate.
Catalog size, category competition and the number of active channels affect the monthly fee. We scope the mix on a call, and you see the monthly number before you commit to anything.
For what the individual services cost, see our guides to what SEO costs for a small business, what Google Ads management costs and what digital marketing costs for a small business.
Our website design and development service also builds ecommerce sites.
Who this is not for
If you want a guaranteed return on ad spend or a ranking by a set date, we are the wrong agency. Google sets rankings and the ad auction sets prices, and anyone who guarantees either is guessing. We are also a poor fit for a store that has not settled its product data or its checkout, because every channel above depends on both.
Related
- WordPress vs Wix vs Squarespace vs Shopify
- Google Ads vs Meta ads for lead generation
- Klaviyo vs Mailchimp vs HubSpot vs Constant Contact
- SPF, DKIM and DMARC for email senders
- Glossary: ROAS
Next step
Get your free AI-visibility audit to see whether AI engines mention your products, then Book a 15-minute call and I will tell you which of the five channels fits your catalog first. Other sectors we work in are listed on our industries page.
FAQ
How much does an ecommerce marketing program cost?
A national ecommerce program is $8,000 to $14,000 a month and covers SEO, AI visibility, shopping ads and email. Your catalog size and category competition decide where you land. The money you spend on Google Shopping or other ads is paid to the platform, so it sits on top of that fee.
What does Google need before my products can run in Shopping ads?
Every product needs seven attributes, starting with an id and a title and ending with price and availability, and the title and description must match the landing page. New products also need a brand unless they are movies, books or music. Google’s specification works as the checklist for your feed before a campaign launches.
Can ChatGPT sell my products directly?
Sometimes. OpenAI’s help article says Instant Checkout may appear for some eligible products and merchants. Since March 24, 2026, OpenAI has said merchants can run their own checkout, so a shopper may land on your store to buy. Product results are chosen by ChatGPT and are not paid placements.
Do you promise a return on ad spend?
We promise neither a return nor a ranking, because Google sets organic rankings and the ad auction sets what a click costs. We show you which products and campaigns earn money and which do not, and we move budget toward the ones that do. You see the numbers each month and decide.
Why is email part of an ecommerce program?
A store pays for each new visitor through ads or through months of SEO work, and many visitors leave without buying. Email reaches them again, and it reaches past buyers too. Automated flows run without extra ad spend once they are set up, which makes them the channel that improves the return on the others.
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