Good At Marketing works in ten industries: legal, healthcare and senior care, home services, hospitality, ecommerce, real estate, B2B, professional services, nonprofit and private aviation. Each industry has its own page covering the services we offer and how customers find businesses in it. This page says what differs from one industry to the next and links to the full page for each.
By Donnie Strompf. Updated October 2026.
The ten industries
Legal. Many legal searches are urgent, so the work covers map pack visibility and being named in AI answers. A personal injury law firm in Boca Raton is one of our clients.
Healthcare and senior care. Family members, often adult children, research care for a parent and read reviews before they call. The sale is a tour or a consultation, so follow-up matters as much as ranking. A memory care community in Boynton Beach is one of our clients.
Home services. The buyer has a leak, a broken gate or a project that cannot wait, and wants a local company that answers quickly. The work centers on reviews, service-area pages and how fast a new lead gets a reply.
Hospitality. The industry covers restaurants and hotels, plus golf and marine businesses. Mobile search matters for their guests. The work centers on the photos and reviews on the Google Business Profile, planned around the season.
Ecommerce. Shoppers compare products across Google Shopping and AI answers, so we start with the product feed and the category pages. Repeat buyers arrive through email, which sits alongside search. Michael’s Swimwear and Pai-Shau are among our ecommerce clients.
Real estate. Buyers and sellers research neighborhoods before they contact an agent. Referrals bring in clients and search shapes which name gets recommended, so local pages and reviews come first.
B2B. B2B buyers are often several people who compare vendors before anyone contacts one, so we build pages that explain the product before the form. That includes technical and life science firms whose buyers are experts. MBMI Metal Buildings is one of our national manufacturing clients.
Professional services. Accountants and consultants, along with agencies and financial firms, win clients on trust, usually after a referral and a check of the firm online. Financial firms usually have a compliance review before anything publishes.
Nonprofit. The audience may be donors, volunteers, members, ticket buyers or prospective students, and budgets are tight. Arts and culture groups and colleges share those limits and need event or program pages that convert.
Private aviation. The searches are national and tied to specific routes and cities. XO is the private aviation client we have run national SEO for.
Local businesses outside these ten
A local business that does not fit a category above still needs the same local search work. Komba Jiu Jitsu in Sunrise and Moke American in Naples are examples, and the small business marketing page covers that program.
What the services cost
We list prices by service, and a program in any of these industries is built from those services. The pricing page has every range, and the services page shows what each one includes.
What we measure
We check AI referral traffic in GA4 each month. We also test buyer-style prompts in the main AI engines and save every answer.
Who runs the work
Donnie Strompf founded the agency in Boynton Beach in July 2017 and has done SEO since 2008.
FAQ
What if my industry is not on the list?
Tell us what you sell and who buys it, and we will say whether we have done similar work. Local businesses outside these ten are common, and the process stays the same: an audit of where you appear today, then a call about what to change first.
Do industry programs cost more than other work?
Prices depend on how competitive your market is, not on the industry label. A South Florida attorney costs more to rank than a niche manufacturer. Our SEO baseline is $1,000 to $1,600 a month, and the most competitive markets top out near $3,500. Every range is on the pricing page.
How do you decide which services my industry needs?
We review where your customers search, which platforms they check, and where you already show up. The free AI-visibility audit covers the AI part, and the 15-minute call covers search, maps and paid ads. After that we recommend services based on your market and budget.
Which industry page should I read?
Read the page for the industry whose buyers look most like yours. A manufacturer that sells to other businesses fits B2B, and a provider serving families who are choosing care fits healthcare and senior care. If two apply, book a 15-minute call and we will sort it out.
Next step
The audit shows where your business appears in AI answers today, and a 15-minute call covers which services fit your industry.
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