Rank where the whole city moves with one Gainesville campus.
Good At Marketing is a Florida SEO team in Boynton Beach that runs Gainesville accounts remotely. This is a University of Florida town, so search demand tracks the school year, surging at move-in, on Swamp game days, and around graduation. Founder Donnie Strompf has ranked Florida companies since 2008, among them XO Jets, which he carried from page two to a top-three spot for the term Private Jet.
SEO in Gainesville is the work of getting an Alachua County business found in Google’s organic and map-pack results in a market shaped by the University of Florida. Roughly 56,000 students and a large medical and research workforce set the search patterns. A strong program pairs technical SEO, local content, and Google Business Profile work, measured against rankings and revenue.
Why SEO matters in Gainesville.
Gainesville is a one-institution economy, and that changes how search works here. The University of Florida enrolls more than 56,000 students and employs around 30,000 people, and its research arm spends over $900 million a year. UF Health Shands, the Malcom Randall VA Medical Center, and HCA Florida North Florida Hospital anchor a large healthcare workforce, while UF Innovate, the Hub at Innovation Square, and Sid Martin Biotech in Alachua feed a biotech startup pipeline. Retail gravity sits on the Archer Road / Butler Plaza and Newberry Road / Oaks Mall corridors, not a single downtown.
Three things make Gainesville SEO different from generic local SEO:
Demand moves with the semester
Search volume spikes at August move-in, on football Saturdays at Ben Hill Griffin Stadium, and at graduation, then empties out each summer. A page built for steady year-round demand will misread this market. Rankings have to be in place before each wave, not during it.
Reputation resets every year
Tens of thousands of students arrive and leave on a rolling cycle, so “near me” intent and review signals reset constantly. Businesses near Midtown and campus cannot coast on old reviews. Continuous review generation and fresh local content matter more here than in a settled residential city.
Consumer-local vs. research-B2B
Student-facing housing, food, and services compete on map pack and reviews. The health, research, and biotech firms around Innovation Square sell to national and B2B buyers and compete on authority and technical depth. One city, two different playbooks.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach and works with Gainesville clients remotely across the state, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program built around how Gainesville actually searches.
Click through to see what we ship every month. Nothing generic, every line item is tied to a Alachua County zip code, a competitor, or a search you want to win.
Local SEO for Gainesville
We make sure your business shows up in the Google map pack for every neighborhood you serve, from Midtown near campus to Haile Plantation to the Archer Road corridor.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries your Gainesville customers and visitors are actually typing, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for both algorithms and Gainesville customers.
- Service-area landing pages
- “Best of Gainesville” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Gainesville.
We’ve ranked clients in private aviation, legal, home services, hospitality, healthcare, and ecommerce. Every industry has its own SERP, we know how to win each one.
Healthcare
Practices near UF Health, the VA, and North Florida
Higher Education
Programs, housing, and campus-adjacent services
Biotech & Research
Innovation Square and Sid Martin startups
Legal
Built campaigns at Morgan & Morgan’s digital arm
Home Services
Contractors, HVAC, roofing, plumbing
Real Estate
Student housing + property management
Hospitality
Restaurants, bars, game-day venues
Professional Services
B2B and technical buyers
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your Gainesville business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Gainesville from Boynton.
Across North Central Florida.
Good At Marketing is based in Boynton Beach, about four hours south. We run Gainesville work remotely by Google Meet and Zoom, and when an in-person meeting makes sense we come to you. We cover the whole city, from Midtown and the Duckpond to Haile Plantation, the Archer Road corridor, and out to Alachua and the wider county.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Gainesville search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in our market for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Gainesville business owners ask us.
What makes Gainesville search different from a typical Florida city?
Which parts of Gainesville and Alachua County do you handle?
Can you help student housing, restaurants, and medical practices near UF?
When should a Gainesville business expect movement?
Is Good At Marketing based in Gainesville?
Do you understand Gainesville’s biotech and research companies?
How much does SEO run for a business in Gainesville?
Services that compound your SEO.
SEO services across North Central Florida.
Gainesville anchors our North Central Florida and Alachua County coverage. These are the neighboring cities and communities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Gainesville SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how many leads you’re missing every month, in a 30-minute call with Donnie or one of our senior strategists.