Good At Marketing does healthcare and senior care marketing from Boynton Beach, Florida, for medical practices and senior living communities in South Florida. We manage Google Business Profiles and reviews, do SEO, run Google Ads where Google’s policy allows it, and set up an AI form reply for inquiries. Every price is on our pricing page.
Who we have worked with in healthcare and senior care
I have done SEO since 2008. On October 15, 2026, Perplexity listed a memory care community in Boynton Beach we work with, with a link to its site, for a memory care search in Boynton Beach. The community’s site recorded 56 sessions from AI engines in the six months to October 14, 2026.
That is a one-day snapshot of one AI answer plus a six-month traffic count. It does not show how many tours or move-ins followed, and we do not publish a figure we cannot support.
One thing the Boynton Beach memory care case study says plainly is that organic search sessions fell about a third year over year while total sessions rose.
What is different about healthcare and senior care buyers
A search such as “memory care in Boynton Beach” names a service and a city, and the person typing is frequently shopping for a relative. Before calling anyone, that buyer can check the map listing, read the reviews and open the website.
Google’s own help page on local ranking (read October 15, 2026) says results rest on relevance, distance and prominence. The page adds that more reviews and positive ratings can help a business’s local ranking. You cannot change distance. You can complete the profile and earn reviews the allowed way. We also write pages on the questions families ask about care and services.
When someone asks ChatGPT who to call, the business it names is the one that gets searched next. We do AI visibility alongside SEO, never instead of it.
Three sets of rules shape this work: HIPAA for covered entities, Google Ads policy and Google’s review policies. The next sections cover each.
HIPAA and your marketing: what HHS says
We are a marketing agency, and nothing here is legal advice. Your HIPAA counsel decides what applies to you. These are the two HHS documents we point clients to, both read October 15, 2026.
The HHS marketing guidance (December 3, 2002, revised April 3, 2003) says the Privacy Rule generally requires a person’s written authorization before their protected health information is used for marketing. It carves out communications about a provider’s own health-related services, communications for treatment, and case management or care coordination. It also says a covered entity may not sell patient lists to third parties without each person’s authorization.
The Office for Civil Rights bulletin on online tracking technologies covers the scripts and pixels on a site. It says an unauthenticated page where someone schedules an appointment or types a reason for seeking care can pass protected health information to a tracking vendor. It adds that such a vendor may be a business associate that needs a signed agreement, and that a cookie banner is not a valid HIPAA authorization.
On June 20, 2024, a federal court in Texas vacated part of that bulletin, the part about linking an IP address to a visit to a public page on health conditions or providers. HHS’s page says it is evaluating next steps. The rest of the bulletin still appears on the page.
Before launch, list every tracking tag and every vendor that receives information from your appointment and inquiry pages. Ask any agency, including us, for that list.
The playbook and what it costs
We offer four services here, and the prices are monthly.
| Work | What it does for this buyer | Our price |
|---|---|---|
| Google Business Profile management | Keeps the map listing accurate and handles review requests and replies. | $450 to $650 a month |
| SEO services | Service and location pages that answer what patients and families ask. | $1,000 to $1,600 a month, up to about $3,500 in competitive markets |
| Google Ads management | Paid search where Google’s healthcare policy allows your service. | $600 to $1,000 a month plus ad spend paid to Google |
| AI form reply | Replies to inquiries from your website form and filters spam. | $250 to $400 a month |
Prices reviewed October 2026 and listed on the pricing page. Website work is on its own page.
For what the main services cost, see our guides to what Google Business Profile management costs and what SEO costs for a small business.
Two of these services have their own pages for practices and senior living communities: SEO for medical practices and Google Ads for medical practices.
Business Profile and reviews
Google’s guidelines for representing your business (read October 15, 2026; the page shows no date) set rules that matter for clinics. An individual practitioner with a public-facing role can have a profile, but a practitioner should not have several profiles to cover specializations. Where several practitioners work at one location, the organization has its own profile, and a practitioner’s profile title carries only the practitioner’s name. The same page tells owners to pick as few categories as possible from Google’s list.
Review requests have their own rules. Google’s contribution policy bars incentives such as payment, discounts or free goods or services, bars selectively soliciting positive reviews, and lists staff quotas as banned. PPC Land reported that on April 17, 2026 Google added clauses on staff quotas and on directing staff to seek reviews with specific content, and that how far the second clause reaches had not been confirmed.
For replies, a safe default to check with your counsel is that a reply never confirms the reviewer was a patient and never mentions treatment. Our guide to earning Google reviews covers the request process.
SEO for practices and senior living
SEO here means pages for each service and location, plus pages that answer the questions families bring to a search. You approve every page before it goes live, and for clinical or care content we recommend your own clinician reads it too.
We cannot guarantee when a page will rank. Google controls rankings, and a provider who names a date is guessing. Competitive markets cost more, and that is why the SEO range above runs up to about $3,500 a month.
For practices and senior living communities in Boynton Beach, see our digital marketing agency in Boynton Beach page.
For the map listing side of that work, see Business Profile management in Boynton Beach.
Google Ads where policy allows
Google’s healthcare and medicines policy (read October 15, 2026; the page shows no date) requires Google certification for categories that include prescription drug services, addiction services and health insurance in the U.S. It restricts recovery-oriented addiction services to certified advertisers in certain locations, and it sets location-specific requirements for telemedicine providers. The policy tells advertisers to check restrictions for every location they target.
Google’s personalized advertising policy lists Health as a sensitive interest category. Advertisers in those categories cannot use advertiser-curated audiences such as Customer Match, lookalike segments or audience expansion.
If your service sits in a certification category, certification comes before any ad. We only recommend Google Ads when it is a smart investment for the business, and for some practices the Business Profile and SEO work comes first.
AI form reply for inquiries
A website inquiry can arrive at any hour. Our AI form reply answers it, filters spam and books calls, for $250 to $400 a month.
Because HHS says text typed into a scheduling form can be protected health information, a form that collects a reason for care is a question for your counsel, including whether the vendor handling that text needs a business associate agreement. A reasonable starting scope is general questions such as tours and hours.
Related pages
- AEO services, for appearing in AI answers, $950 to $2,000 a month alongside SEO.
- Industries we work in, the full list.
- Marketing for home service businesses, if you also run a service-area business.
FAQ
How much does healthcare marketing cost?
The cost is the sum of the services you pick. Business Profile management starts at $450 a month, Google Ads management at $600, SEO at $1,000 and the AI form reply at $250. Ad spend goes to Google and is separate. Each range is on the pricing page.
Can you run Google Ads for a medical practice?
It depends on the service. Google’s healthcare policy puts addiction services and U.S. health insurance behind certification, and it attaches location rules to telemedicine. Health also counts as a sensitive interest category, which rules out audience lists such as Customer Match. We read the policy for your service before quoting Google Ads.
Does HIPAA apply to my website and ads?
It can, if you are a covered entity and a page or ad touches protected health information. HHS has said a scheduling page with tracking tags can pass that information to a vendor, and that a cookie banner is no substitute for authorization. A court vacated part of that bulletin in June 2024, so ask your counsel where things stand.
How should a practice handle patient reviews?
Send the same request to every patient and offer nothing for a review, since Google’s contribution policy bars rewards and cherry-picking happy customers. Staff quotas are banned as well. For replies, we suggest never confirming that the reviewer was a patient, and having your counsel approve that wording.
Do you work with senior living communities?
We work with one memory care community in Boynton Beach, and it is the only senior care client described on this page. We have no occupancy or tour figures to publish. A community’s pages and reviews should speak to family members as well as residents, because relatives often do the searching.
Next step
The free audit shows where your practice or community appears in AI answers today, and a short call covers which services fit.
Get your free AI-visibility audit
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