Our hospitality marketing helps Florida hotels, restaurants, golf courses and marine businesses appear when visitors search for places to stay, eat or book. We start with the Google Business Profile, then add SEO and Google Ads, with social and email after that. Good At Marketing publishes its prices on our pricing page.
I’ve done SEO since 2008, and our agency has worked from Boynton Beach since July 2017. These businesses serve visitors who decide during a trip, and their booking processes differ. We treat them as one vertical because the seasons and the Google tools overlap. Below is what is different, how we approach the work and what we charge.
A Naples rental business that serves visitors
Moke American Naples is a rental business in Naples, Florida, serving visitors. It is the only client we name on this page, and it rents vehicles to travelers and runs no hotel, restaurant, golf course or marina. Gemini and Perplexity both recommended Moke American Naples first for renting a Moke in Naples, Florida, on October 15, 2026.
That result is a snapshot from one day on two AI engines. eMarketer reported on April 2, 2026 that 40 to 60% of the sources AI tools cite change every month, so we check again each month and promise nothing. We do not name any hotel, resort or marine client here.
What is different about hospitality
Seasonal demand, hurricane season and hotel-specific Google tools set this vertical apart from a business with steady local customers. The sources are ones we read on October 15, 2026.
| What differs | What the source says | Source |
|---|---|---|
| Snowbird season | South Florida peak season typically runs December through April, and snowbird season is in full swing from January to March. | Waterfront Properties, updated September 30, 2024 |
| Hurricane season | The Atlantic hurricane season runs June 1 to November 30. The peak is September 10, with most activity from mid-August to mid-October. | National Hurricane Center, climatology page |
| Hotels have their own Google tools | Hotels can add check-in and check-out times and edit their amenities once the profile is verified. Free booking links show your rates in hotel searches with no charge for clicks. | Google help pages, linked in the sections below, none showing a date |
We schedule SEO work ahead of the months when your customers typically book. Search work takes months to build, so a business that sells to snowbirds needs its pages and profile in order well before December. A business exposed to hurricane season needs a plan for closures and rebooking in the weeks when storms are most likely.
Hotels and resorts
Hotels need to manage both the Google Business Profile and the hotel booking listing. The first is the Business Profile. Google’s help page says a hotel’s profile must be claimed and verified before you can edit all amenities from the dashboard, and that hotels cannot edit their business hours because hotels are open 24 hours to guests. Google’s separate check-in and check-out help page says hotels can add those times to their profile.
The second is the hotel listing itself. Google’s page on free booking links says they let your booking site appear in Google hotel searches and that “there’s no cost for clicks.” A hotel that uses a reservation system may be connected through its provider. Google’s hotel Business Profile playbook for 2026 also advises a separate profile for a restaurant or spa on the property, linked to the hotel.
Our job on the hotel side is to check that the profile is verified and that the booking link points to your own site. Then we build pages that answer the questions a guest types before booking, such as parking or distance to the beach.
Restaurants
A diner can check your hours, menu link and reservation link on Google before visiting your website. We keep them current on the Business Profile, and we build a menu page and an events page on the website. When a restaurant sits inside a hotel, it gets its own profile so that diners who are staying elsewhere can find it.
Golf and marine businesses
Golf courses need pages for tee times and packages, then memberships and events, each with its own call to action. A marina, boatyard, brokerage or charter operator needs a page for each service it sells, such as slips, repairs, storage, boats or trips, in the town a visitor searches.
We have no golf or marine client to name, so we describe the work and claim no results. We map each path, build a page for it and measure which one produces calls and booking requests.
Reviews under the current rules
Google’s 2026 hotel playbook calls reviews a major trust signal, and the rules on asking for them are strict. Google’s Maps policy, which shows no date, bars offering incentives for reviews and bars selectively soliciting positive reviews. It also bars pressuring guests to write a review while they are on the premises.
The Federal Trade Commission’s final rule, announced August 14, 2024, bans buying or selling fake reviews and paying for reviews that express a set sentiment. It lets the agency seek civil penalties against knowing violators.
For that reason we ask every guest or diner for a review in the same way, with no reward and no filter. Google’s 2026 hotel playbook recommends replying to positive and negative reviews alike, and we draft those replies for your approval. Your counsel decides what your own policy says, and we are not a law firm.
The playbook and what it costs
The table lists the services we use for a hospitality business, with the monthly prices published on our pricing page.
| Service | What it does for hospitality | Monthly price | Service page |
|---|---|---|---|
| Google Business Profile | Verification, hotel details and reviews on the map listing. | $450 to $650 | Business Profile management |
| SEO | Pages for rooms, menus, tee times and slips, with a monthly report. | $1,000 to $1,600 baseline, up to about $3,500 in competitive markets | SEO services |
| Google Ads | Paid search timed to your season. | $600 to $1,000 plus ad spend | Google Ads management |
| AI answers | Work to get AI answers in ChatGPT and Perplexity naming your business. | $950 to $2,000 alongside SEO | AEO services |
| Social media | Posts and paid social for the season. | See the pricing page | Social media marketing |
| Newsletters and automations for past guests and diners. | See the pricing page | Email marketing |
Prices reviewed October 2026. Ad spend goes to Google, and our fee is separate. We set no price range for hospitality as a whole, because a single restaurant and a resort with three outlets need different amounts of work.
For the full picture on cost, see our guides to what Google Business Profile management costs and what SEO costs for a small business.
Business Profile and SEO
Start with these two. The profile covers the map listing, and SEO builds the pages behind it. Both need months, so we start them before your peak.
Google Ads
We use Google Ads for the weeks when demand is highest and the organic work is still building. We only recommend ads when they are a smart investment, and on the first call I will say if your budget belongs elsewhere.
Social and email
Social posts show a property in season, and email brings past guests back. A past-guest list is an asset you own, so we set it up early.
Who should start where
A hotel with a verified profile and no booking link might start with the listing and SEO. A restaurant with weak reviews might start with the profile and review requests. A marina with an empty slip calendar might start with Google Ads. On a 15-minute call I will tell you which order fits.
For hospitality businesses in Delray Beach, see our digital marketing agency in Delray Beach page. The other business types we work with are on the industries we serve page.
FAQ
How much does hospitality marketing cost in Florida?
Google Business Profile management is $450 to $650 a month, SEO is $1,000 to $1,600 at our baseline and Google Ads management is $600 to $1,000 plus ad spend. AEO is $950 to $2,000 alongside SEO. Social and email are priced on the pricing page, and we set no range for the whole industry.
When is the busy season for Florida hotels and restaurants?
One South Florida source puts peak season at December through April, with snowbird season in full swing from January to March (Waterfront Properties, updated September 30, 2024). Your own booking data is the better guide, and we plan from it. We start search work well before the first of those months.
When is hurricane season in Florida?
The National Hurricane Center says the Atlantic hurricane season runs from June 1 to November 30. Its climatology page puts the peak at September 10 and the busiest stretch from mid-August to mid-October. We keep your profile and your email list ready to carry closure and rebooking notices during those weeks.
Can a hotel get listed on Google without paying for ads?
Google’s help page says free booking links carry no charge for clicks, and a hotel can set them up through the reservation provider or a starter guide. A hotel also needs a claimed and verified Business Profile before it can edit amenities. We check both and connect them to your booking page.
Can you ask guests for reviews?
You can, if you follow Google’s policy. It bars incentives, selective requests for positive reviews and pressuring guests on the premises. The FTC also bans paying for reviews with a set sentiment. We send the same request to every guest and never offer a reward. Your counsel decides your own review policy.
Related
- How much does digital marketing cost for a small business?
- How to get more Google reviews without breaking Google’s rules
- Which Business Listings Beyond Google Are Worth Claiming
- Real estate marketing
- Glossary: Google Business Profile
Next step
Request the audit to see where your business appears in AI answers today. A 15-minute call covers which services fit your season.
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