Google Business Profile management and Google Maps SEO
Good At Marketing offers Google Business Profile management from Boynton Beach, Florida, for local businesses in South Florida and across the United States. We build and maintain your profile, ask your customers for reviews, post updates, clean up your listings and track your map pack positions for $450 to $650 a month (see our Business Profile pricing). We sell Google Maps marketing, Business Profile management and map pack SEO as a single service.
What Google Business Profile management includes
Your Business Profile is the panel Google shows for your business in Google Maps and in local search results. Managing it means keeping that panel accurate and active, and handling the reviews and listings around it.
The table shows the work we do each month and what you receive.
| Work area | What happens | What you receive |
|---|---|---|
| Profile | We build the profile or clean up the one you have: business name and categories, your services and hours, your attributes and your photos. | A profile that matches your website and your hours. |
| Reviews | We send review requests to your customers and reply to the reviews you receive. | Replies posted under your profile. |
| Posts | We publish updates on your profile. | Posts published for you, shown in your monthly report. |
| Citations | We clean up and keep consistent the listings of your business name and address, plus your phone number, on other sites. | A record of what we corrected. |
| Tracking | We track your map pack positions, and we count calls and direction requests. | The numbers in your monthly report. |
| Report | We review the month and set the next month’s priorities. | A monthly report. |
We agree the scope with you before you pay.
When we audit a profile, we start by comparing it with the website. The name, address, phone number and hours have to match in both places, because both are public and customers compare them. Then we check the primary category against what customers search for, and we look for reviews nobody has answered.
What Google Business Profile management costs
Our Business Profile management runs $450 to $650 a month. That is the same range published on the Business Profile pricing page, and it covers the work in the table above: reviews and posts, plus citation cleanup and map pack tracking.
If you manage more than one location, ask for the per-location price on the call.
See our guide to what Google Business Profile management costs.
Ad spend is separate. If you also run Google Ads or Local Services Ads, the budget goes straight to Google and we charge a separate management fee. A new website is its own project.
How the map pack decides who appears
The map pack is the short list of businesses with a map that Google shows for local searches. Google’s help page on local ranking says results are mainly based on three things, and it defines each one. Relevance is how well a profile matches what someone is searching for. Distance is how far each business is from the person searching. Prominence is how well known a business is.
Whitespark’s Local Search Ranking Factors survey, published November 6, 2025, had 47 local search experts weigh and score 187 factors.
Distance is where your customer is standing when they search, so nobody can buy it or sell you a fix for it. What we work on is what you control: the categories and services that tell Google what you do, and the reviews and listings that show you are known.
What changed in Google Maps and local search since late 2025
Several changes in 2025 and 2026 affect how we manage a profile. Each has its date and source.
- Ask Maps, April 9, 2026. Google’s Spring newsletter for Business Profile owners described Ask Maps, a conversational layer powered by Gemini that analyzes data from 300 million places. PPC Land reported on April 24, 2026 that, according to the newsletter, businesses with complete and active profiles are 70% more likely to attract location visits. PPC Land gives no method or baseline for that figure.
- Review rules, April 17, 2026. PPC Land reported a policy change on April 17, 2026. According to PPC Land, merchants may not ask staff to solicit a set number of reviews, or to solicit reviews with specific content. PPC Land says the second line covers content that names a staff member, and that Google had not confirmed how far it reaches.
- Questions and answers, December 3, 2025. Google confirmed it is removing the Q&A feature from Google Maps and replacing it with an AI “Ask” button, per PPC Land (December 22, 2025). The same article notes that Business Profile chat ended on July 31, 2024.
- AI citations, August 26, 2026. BrightLocal’s study of local AI citations counted 1,967,762 citations across 116,670 domains. Its source table puts the Business Profile at 28.63% of them (the article’s summary rounds this to 28.5%).
Whitespark’s Q2 2026 roundup of local developments (June 25, 2026) is a secondary source that collects other people’s findings, so we label each item we use. A study of 12,752 rejected review replies found replies that look sent to the owner while they sit in a rejected state, with no notice. In a 10-week lawn care test by Jake Hundley, LocalBusiness schema did not change Maps or organic rankings but did change recommendations in ChatGPT. The author asks for more studies on other schema types. A third item, on FTC warning letters, appears in the next section.
We add LocalBusiness schema to help software read your business information, and we promise no ranking gain from it.
How we handle reviews under the 2026 rules
We ask every customer who finished work with you for a review, and we ask them all the same way. Google’s contribution policy says merchants may not selectively solicit positive reviews. It also bars incentives such as payment or discounts, as well as free goods or services, in exchange for reviews.
Since April 2026 there is one more rule: no staff review quotas and no asking staff to collect reviews with specific content, which PPC Land says includes a staff member’s name. We do not set quotas for your team.
The FTC’s Consumer Review and Testimonials Rule went into effect on October 21, 2024, according to the FTC’s guidance on the rule, and courts can impose civil penalties for knowing violations. Whitespark’s June 25, 2026 roundup, citing a NearMedia summary, reports that brands have received FTC warning letters citing alleged violations. All of the practices listed involve incentives for reviews.
Our guide on how to earn Google reviews covers the request process, and five signs your profile is costing you customers shows what a neglected profile looks like.
Two more guides cover related ground: Google Business Profile for a Service-Area Business: Hide Your Address and Set Service Areas and Which Business Listings Beyond Google Are Worth Claiming.
Results for Business Profile clients
We have not published a dated Palm Beach County map pack result with a client’s permission, so this page does not show one.
If a ranking result matters to your decision, ask for one on the call and ask for the date it was measured.
For a different kind of dated result, the Boynton Beach memory care case study covers a community whose Business Profile we manage and how Perplexity listed its site on October 15, 2026.
Local Services Ads, Google Ads and the map pack
We also manage Local Services Ads, Google Ads and SEO. The table compares all four.
| Service | Where it shows | How you pay | Our price | Time to first movement |
|---|---|---|---|---|
| Google Business Profile management | Google Maps and the map pack | Monthly management fee | $450 to $650 a month | Varies by market and competition |
| Local Services Ads management | Above the map pack | Management fee plus Google’s per-lead charge | $200 to $1,000 a month | Varies by account |
| Google Ads management | Ads on Google results pages | Management fee plus ad spend paid to Google | $600 to $1,000 a month | Varies by account |
| SEO services | Google organic results | Monthly fee | $1,000 to $1,600 a month | Varies by market; see the SEO services page |
Prices reviewed October 2026 and listed on the pricing page.
Local Services Ads appear above the map pack, and a managed profile covers the map pack itself. Which to start with depends on how fast you need calls and what a lead is worth to you.
Our home services marketing page covers how the profile fits a contractor’s marketing.
Where we work
We are based in Boynton Beach, Florida. We meet clients by Google Meet or Zoom. We work with businesses in Palm Beach County and across the United States, and we have pages for Boynton Beach, Delray Beach, Boca Raton, West Palm Beach, Jupiter and Palm Beach Gardens. The full list is on our Florida service area page.
Where we do this: our digital marketing agency pages cover Boca Raton, Delray Beach, Boynton Beach and West Palm Beach, and every city we cover is listed on our service areas page.
Where we manage Business Profiles: Business Profile management in Boca Raton, Business Profile management in Delray Beach, Business Profile management in Boynton Beach and Business Profile management in West Palm Beach.
If you travel to your customers instead of receiving them, Google has its own rules for service-area businesses, and they decide how your profile looks. Read Google’s help page on service areas first. The FAQ below answers the address question from that page.
FAQ
How much does Google Business Profile management cost?
Our Business Profile management costs $450 to $650 a month, and it covers reviews and posts, plus citation cleanup and map pack tracking. That range is published on our pricing page. Ad spend and website builds are separate. If you run more than one location, ask for the per-location price when we talk.
What does Google Business Profile management include?
Each month we work on your profile details (categories, services, hours, attributes, photos), send review requests and reply to reviews, publish posts, keep your listings consistent, and track map pack positions along with calls and direction requests. You receive a monthly report. The table near the top of this page shows what you get in each area.
How long does it take to rank in the Google map pack?
Nobody can give you a date, and a company that names one is guessing. Distance and local competition set the pace, and neither is in our control. We guarantee no ranking. What we promise is the monthly work in the table above and a report that shows your map pack positions as they move.
How do I rank in Google Maps and the local 3-pack?
Google says local results depend on relevance, on distance and on prominence. Complete your profile, collect reviews the allowed way and keep your listings consistent. Whitespark’s survey of 47 local experts, published November 6, 2025, weighs 187 factors. You cannot buy proximity, so focus on what you control.
How do I get more Google reviews without breaking Google’s rules?
Ask every customer, with no gating and no rewards. Google’s contribution policy bars selective solicitation and incentives. Since April 2026, staff quotas and staff requests for reviews with specific content are also against policy. The FTC’s review rule has applied since October 21, 2024. Courts can impose penalties for knowing violations.
What is Ask Maps, and does it change how I manage my profile?
Ask Maps is a Gemini-powered conversational layer in Google Maps that analyzes data from 300 million places, per Google’s April 9, 2026 newsletter as reported by PPC Land. Google confirmed on December 3, 2025 that an AI “Ask” button replaces Q&A. Keep your services and hours current, along with attributes and photos.
Will my Business Profile help me show up in ChatGPT and AI answers?
It can. BrightLocal’s August 26, 2026 study counted 1,967,762 AI citations for 1,355 business locations in the US and UK as well as Australia. Yelp was the most common local source in ChatGPT answers, and around 93% of cited domains were individual business websites. Keep your profile and website consistent.
Do I need a Business Profile if I already have a website?
You need both, because the profile is what Google shows in Maps and the map pack, and BrightLocal’s 2026 study found it made up 28.63% of local AI citations in its source table. Your name, address, phone number and hours should read the same on both.
Should a service-area business show its address?
Google’s service-area help page says that if you don’t serve customers at your business address, you should remove it from your profile. Hybrid businesses can show a storefront address. You can set up to 20 service areas by city or postal code, not by radius. Without permanent on-site signage, a business is not eligible as a storefront.
Are Local Services Ads better than the map pack?
They do different jobs. Local Services Ads sit above the map pack, and you pay Google for each lead. We charge $200 to $1,000 a month to manage them. A business can run both. Our Local Services Ads management page explains how the ads work and who qualifies.
Related
- How much does digital marketing cost for a small business?
- 5 Strategies for Google Maps Marketing in 2026
- Why Google suspends a Business Profile
- Google Ask Maps and Gemini: What Local Businesses Can Do
- Glossary: Google Business Profile
Next step
The free AI-visibility audit shows where your business appears in AI answers today. On a 15-minute call we cover your profile, your market and which plan fits.
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