Good At Marketing does professional services marketing for firms that sell expertise: accountants, consultants, interpreters, insurance agents and financial advisers. We work from Boynton Beach in Florida. The playbook starts with SEO and a Google Business Profile, then adds Google Ads and email, plus Local Services Ads where Google lists your category. Every price we publish is on the pricing page.
Who this page is for
I’ve done SEO since 2008. This page covers firms where the buyer is hiring a person’s judgment rather than buying a product. That includes accounting and tax firms, plus consultants of every kind, interpreting agencies, insurance agencies and independent financial advisers. We cover them on one page because their clients search and decide in similar ways, and the same channels apply to each.
Law firms have their own page, because the competition, the ad rules and the price are different. If you run a practice that takes legal cases, read our legal marketing page instead.
Every price on this page is the published price from our pricing page, and the Google sources are linked with the date I read them.
How clients find and choose a firm that sells expertise
A person looking for an accountant, a consultant or an interpreter usually can’t judge the work in advance. They judge the firm by what they can see: who else hired it, what the reviews say, whether the website answers their exact situation, and how quickly someone replies. Search results and AI answers are where many of those checks now happen.
Four things shape how a firm like yours should plan its marketing:
- The search is specific. People type a situation, such as a tax problem, a certification they need or a type of engagement, rather than a general trade name. A page per service answers that search, and one page for “our services” does not.
- Referrals still start the process. Someone referred to your firm may still read your Google listing and reviews before contacting you.
- Calls, form fills and booked consultations tell you more than website traffic does about whether prospective clients are getting in touch.
- The claims you can make depend on the profession, so your compliance officer or attorney should review pages and ads before you approve them.
The playbook
The right mix of channels depends on the services you sell and how people search for them. These are the services, with the monthly prices we publish.
| Channel | What we do for a professional firm | Our price |
|---|---|---|
| SEO | Service and specialty pages and technical fixes, with a monthly report. | $1,000 to $1,600 a month baseline, up to about $3,500 in highly competitive markets |
| Google Business Profile | Management of your Business Profile and the reviews and map listing that go with it. | $450 to $650 a month |
| Google Ads | Paid search campaigns managed for you. | $600 to $1,000 a month plus ad spend paid to Google |
| Local Services Ads | Management of your Local Services Ads account, where Google lists your category. | $200 to $1,000 a month plus Google’s charge per lead |
| AEO | Work to get your firm named in AI answers, sold alongside SEO. | $950 to $2,000 a month alongside SEO |
| Email marketing | Email campaigns managed for you. | $550 to $1,000 a month |
We publish one price list rather than a separate range for this industry. The pricing page shows what moves a price and is the version to trust if this table and that page ever differ. Ad spend is separate from management on both.
For what the main services cost, see our guides to what SEO costs for a small business and what digital marketing costs for a small business.
SEO and the Business Profile
A website needs a useful page for each service people search for. For a firm with an office, the Business Profile and reviews decide whether you appear in the map results. Our SEO services page lists the monthly work, and it applies here without changes.
I won’t promise a ranking date. Anyone who promises page one in 30 days for SEO is lying, and our guide to what to expect from SEO explains why the timeline varies by market and competition.
Email is a separate service, with its own price in the table above. Past clients and referral partners already know your name, so a message to them can be worth sending.
Firms that publish articles can add content marketing, which we scope per project.
Local Services Ads: which of these firms Google lists
Local Services Ads are Google’s pay-per-lead ads, and Google only runs them for the categories it supports. I checked Google’s category list on October 15, 2026 (the page, About Local Services – United States, shows no date). It names “Financial planning services,” “Tax services,” and “Insurance agency (California and Florida only),” and it names several lawyer categories.
The same page doesn’t name accountants, consultants or interpreters as categories. If you are in one of those groups, we don’t sell you Local Services Ads, and the money is better spent on the Business Profile and SEO. If you are a financial planner, tax firm or Florida insurance agency, the ads are an option. We manage the account, and you pay Google per lead.
Google Ads for financial products and services
Financial advisers, insurance agents and other firms that sell financial products should know that advertising rules apply. Google publishes its rules on the Financial products and services policy page, which I read on October 15, 2026 (the page shows no date). We don’t interpret that policy or give legal advice. Your compliance officer or attorney decides what you can say.
Results for an interpreting agency
A Florida interpreting agency was named first by ChatGPT on October 15, 2026 for an ASL interpreter for a legal deposition in Florida.
We measure AI visibility three ways each month: referral traffic in GA4, and live buyer-style prompts in ChatGPT, Perplexity and Gemini, with every answer and URL saved. A result from one date doesn’t hold forever, and the next prompt may name someone else. That is why we track it monthly and don’t treat one answer as a finished job.
Who this is not for
If you get all the work you want from referrals and your calendar is full, you may not need a marketing retainer. If you want a promise of leads in a set number of days, we are the wrong agency.
For firms in West Palm Beach, see our digital marketing agency in West Palm Beach page. The other business types we work with are on the industries we serve page.
FAQ
Is there a separate price for professional services firms?
Every industry sees the same published prices, which are on the pricing page along with what moves a price. SEO has a baseline and a higher figure for highly competitive markets, and ad spend is paid to Google separately from our management fee.
Can an accountant or consultant run Local Services Ads?
Not according to Google’s category list as I read it on October 15, 2026. Google can change that list, so confirm your category in your own Google account before you pay for setup. If your category is missing, the alternatives are SEO, a Business Profile and Google Ads.
Do advertising rules apply to financial advisers and insurance agents?
Advertising rules apply to financial products and services, and we don’t give legal advice. You approve every page before it goes live, and your compliance officer or attorney decides what you can say. Google’s policy page is linked in the section above.
What happens when I get in touch?
The free AI-visibility audit comes first, then a 15-minute call. The audit shows where your firm appears in AI answers today, and the call is where you tell us what kind of firm you run and where your clients come from now. Pricing is published, so you can read it before either step.
How long does it take for marketing to bring in clients?
Nobody can promise a date, because it depends on your market and how many firms already compete for the same searches. Paid ads can send traffic once a campaign is approved and running, and SEO builds over months. Our guide on what to expect from SEO explains the stages.
Related
- How to choose an SEO company
- How to get more Google reviews without breaking Google’s rules
- Local SEO Index: What Ranks a Business in Google Maps in 2026
- Real estate marketing
- Glossary: Local SEO
Next step
Get your free AI-visibility audit to see where your firm appears in AI answers today. Then Book a 15-minute call and tell me what kind of firm you run.
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