SEO in Florida is the work of getting a Florida-based business found in Google’s organic and map-pack results for searches happening across the state. Florida’s market is shaped by seasonality, snowbirds, hurricane-season search demand, and the country’s largest tourism and retiree-driven verticals. A program that ignores those rhythms wastes budget; one built around them compounds.
Built to rank Florida businesses, by an agency that lives here.
A Boynton Beach SEO agency serving the entire state, from Miami to Jacksonville. Led by Donnie Strompf, ranking Florida businesses since 2008 (including XO Jets in Fort Lauderdale, lifted to top 3 on Google for “Private Jet”). Free audit, no commitment.
Why Florida is a uniquely competitive SEO market.
Florida is the third-most populous state and one of the most search-active. Its market behavior is driven by patterns most agencies (especially out-of-state ones) miss: a population that doubles in winter with seasonal residents and tourists, hurricane-season demand spikes for home services and contracting, and a vertical mix dominated by hospitality, real estate, healthcare, and aviation. The state breaks into three distinct SEO markets, each with its own search dynamics:
Miami · Palm Beach · Broward
The most competitive search market in the state. Dense business population, sharp vertical concentration in hospitality, aviation, real estate, and healthcare. Snowbird and tourism demand peaks Nov to April. This is where we’re deepest, with our founder based in Boynton Beach, between Delray, Boca, and West Palm.
Orlando · Tampa · Sarasota
Tourism dominates the SERP year-round (Disney, Universal, theme parks pull millions of monthly searches). I-4 corridor businesses face national-scale competition for travel terms. Strong home-services and healthcare markets serve the year-round resident base.
Jacksonville · Tallahassee · Panhandle
Less seasonal than the south, more regional in search behavior. Strong B2B, military-services, government, and university-adjacent markets. The Panhandle skews toward tourism and hospitality similar to coastal South Florida but at a smaller scale.
Where we work in Florida.
Clickable cards lead to each city’s SEO page. The greyed cards are markets we’re publishing pages for soon.
Boynton Beach
Our home base. Founder-led, between Atlantic Ave Delray and Lake Worth.
View Boynton SEODelray Beach
Atlantic Avenue, Pineapple Grove, Old School Square. Heavy hospitality and real estate SEO market.
View Delray SEOBoca Raton
Mizner Park, FAU corridor, gated communities. The most competitive SERP in Palm Beach County.
View Boca SEOWest Palm Beach
Downtown WPB, Clematis Street. The county seat, with high commercial density.
View WPB SEOFort Lauderdale
Home of XO Jets, our private aviation case study. Strong yachting, hospitality, and B2B verticals.
View Fort Lauderdale SEOMiami
The most competitive local SERP in Florida. Dense hospitality, real estate, healthcare, and luxury verticals.
View Miami SEOJupiter
Coastal market with concentrated marine and high-end residential service demand.
Palm Beach Gardens
PGA-anchored hospitality and luxury services hub north of West Palm.
Orlando
Tourism-anchored search market with national-scale travel-query competition.
XO Jets, a Fort Lauderdale private aviation brand we took to top 3 nationally.
Started October 2019. By early 2020, XO Jets had moved from page 2+ to position 3 on Google for “Private Jet,” with organic traffic doubled and revenue from search doubled alongside it. The engagement paused during COVID, resumed 2021 to 2023, and ended when XO Jets was acquired by Vista Jet and moved SEO in-house.
Donnie Strompf
Donnie has been ranking businesses on Google since 2008, when he took MBMI Metal Buildings to the top of the national SERP for “Steel Buildings” and “Metal Buildings” in 16 months. He’s worked at PMPMG (the digital arm of Florida-based Morgan & Morgan, the largest personal-injury law firm in the country) and led teams at Shark Bite SEO before founding Good At Marketing in Florida in July 2017. He also runs Rapid SEO Host and Asset Linkable.
15+ years SEO · 3 SEO companies founded · Florida-based since 2010
From the Panhandle to the Keys.
Boynton Beach is home base, but we work for clients across the state. Most of our active work is in Palm Beach County, Broward, and Miami-Dade, with engagements running in Central Florida (Orlando, Tampa) and Northeast Florida (Jacksonville) over the years.
All work outside our home corridor runs via Google Meet, Zoom, and quarterly on-site visits when useful.
[MAPBOX_ACCESS_TOKEN] is set. See map-replacement-spec.md.Questions Florida business owners ask us.
Do you serve all of Florida?
Where in Florida are you strongest?
How does seasonality affect Florida SEO?
Do you charge differently in different parts of Florida?
Can I see Florida-specific case studies?
Where else we work.
Florida is home. These are the other states we’ve worked in or are expanding to.
Active clients drive when a state gets its own page. We have current engagements in California (Los Angeles area) and New York (NYC); those state pages are next in the rollout.
Boynton Beach, FL 33436
9:00 AM to 5:00 PM ET
Get your free Florida SEO audit.
We’ll show you exactly what’s ranking, what’s broken, and how much organic revenue you’re leaving on the table in your local Florida market. 30-minute call with Donnie or a senior strategist.