Win the resident side of Orlando search.
Nearly three million people live in metro Orlando, yet 76.7 million visitors a year flood its search results with hotel, ticket, and theme-park intent. Good At Marketing separates the two, ranking Central Florida businesses for the queries residents in Lake Nona, Winter Park, and Dr. Phillips actually type, with the work run from Boynton Beach, three hours down the Turnpike.
SEO in Orlando is the work of ranking a Central Florida business for resident intent inside a search market dominated by tourism. With 76.7 million visitors a year, generic Orlando keywords skew toward hotels and parks, so effective programs target suburb and neighborhood terms, Lake Nona to Winter Park, and back them with technical fixes, reviews, and local authority.
Why SEO matters in Orlando.
Orlando is the seat of Orange County and the hub of a four-county metro that passed 2.9 million residents in 2025 while adding roughly 700 people a week. The world knows the southwest corner: Walt Disney World, Universal Orlando and its new Epic Universe park, International Drive, and the Orange County Convention Center, all fed by Orlando International Airport, Florida’s busiest at 57.7 million passengers, and now the Brightline terminus. The rest of the metro is where residents live and buy: Lake Nona Medical City with Nemours Children’s Hospital, the Orlando VA Medical Center, and the UCF College of Medicine; AdventHealth Orlando and Orlando Health downtown; the University of Central Florida, the largest university in the state with 70,674 students; Central Florida Research Park and Lockheed Martin on the defense and simulation side; Creative Village with Electronic Arts; and neighborhoods from Lake Eola, Thornton Park, and Mills 50 to College Park, Baldwin Park, and the Park Avenue district of Winter Park, with Restaurant Row on Sand Lake Road serving Dr. Phillips.
Three dynamics set Orlando SEO apart:
76.7 million visitors distort the keyword data
Keyword tools show huge volumes for anything with “Orlando” in it, but most of that demand is a family in Ohio booking a park week. A resident who needs a dentist or a roofer types differently: a suburb name, a road, a school zone. We strip visitor intent out of the plan and rank you for the searches that turn into local customers.
Most of “Orlando” sits outside the city limits
The city holds 334,000 people; the metro holds nearly three million. Disney is in Bay Lake, UCF is in unincorporated Orange County, and the buyers live in Lake Mary, Winter Garden, and Kissimmee. Google draws its own borders, so Business Profile service areas, suburb pages, and county-level citations decide who appears where.
Simulation, medicine, and defense buy on authority
Behind the parks runs a second economy: the world’s largest simulation and training cluster at Central Florida Research Park, Lockheed Martin on Sand Lake Road, and Medical City at Lake Nona. Those buyers never open a map pack. They read. Ranking there takes technical content and earned authority, which is where fifteen years of national SEO work pays off.
Meet the SEO mind ranking Florida businesses since 2008.
Donnie Strompf
Born in Amsterdam. Built his first national #1 ranking for MBMI Metal Buildings in 2009, taking them to the top of Google for “Steel Buildings” and “Metal Buildings” in 16 months. Sharpened his craft at PMPMG (digital arm of Morgan & Morgan), led teams at Shark Bite SEO, and founded Good At Marketing in Palm Beach County in July 2017. Lives in Boynton Beach, about three hours down the Turnpike from Orlando, and also runs Rapid SEO Host and Asset Linkable.
“Local SEO isn’t about gaming Google, it’s about being the most useful, most credible, most clearly relevant result for the person searching in your city. Everything we ship is built around that one idea.”
An SEO program tuned to the way Orlando actually buys.
Click any tab to see the monthly deliverables. Each line item ties back to an Orange, Seminole, or Osceola County zip code, a named competitor, or a search term you want to own.
Local SEO for Orlando
Your business should surface in the map pack everywhere it serves, whether the customer searches from a Lake Nona townhome, an office off Colonial Drive, or a hotel room on International Drive.
- Google Business Profile optimization
- Citation cleanup across 60+ directories
- Geo-targeted landing pages by zip
- Review generation system
- Local schema & NAP consistency
- Competitor map-pack analysis
On-page optimization
Every page on your site rebuilt around the queries Central Florida residents actually type, with the structure Google rewards.
- Title & meta rewrites
- Internal linking architecture
- Header hierarchy audit
- Image alt + compression
- Schema markup
- Conversion-focused CTAs
Content built for search + humans
Long-form, locally-relevant content that earns ranking AND books appointments. We write for algorithms and for Orlando customers alike.
- Service-area landing pages
- “Best of Orlando” guides
- FAQ & schema content
- Monthly blog cadence
- Topic cluster mapping
- AI-resistant E-E-A-T content
Technical SEO
The plumbing nobody sees, but every ranking site has. We make sure Google can crawl, render, and trust every page.
- Core Web Vitals optimization
- Mobile speed + UX
- XML sitemap + robots.txt
- Canonical tag cleanup
- HTTPS / security audit
- Index coverage monitoring
Authority & backlinks
Earned links from real Florida publications, chambers, and community sites, the kind that actually move rankings.
- Local PR & press placements
- Chamber & directory partnerships
- Digital PR campaigns
- Toxic link disavow
- Resource page outreach
- Competitor backlink reverse-eng
Specialized for the verticals that win in Orlando.
We’ve ranked clients in private aviation, legal, home services, hospitality, healthcare, and ecommerce. Orlando’s mix leans hospitality, healthcare, real estate, and simulation-driven B2B, and every vertical gets its own playbook.
Hospitality & Tourism
Hotels, attractions, and restaurants on I-Drive and Restaurant Row
Healthcare
Practices around AdventHealth, Orlando Health, and Medical City
Real Estate
Master-planned communities, vacation rentals, relocation buyers
Legal
Built campaigns at the digital arm of Orlando-based Morgan & Morgan
Home Services
Roofing, HVAC, and pools for a metro adding 700 residents a week
B2B & Technology
Simulation, defense suppliers, and Research Park firms
Education & Training
Programs and providers in the orbit of UCF, Valencia, and Rollins
Private Aviation
The XO Jets vertical: charter from Orlando Executive and Kissimmee Gateway
Real rankings. Real revenue. Real clients.
XO Jets: page 2+ to top 3 for “Private Jet”, and doubled revenue.
XO Jets grew out of South Florida’s private-aviation scene and sold to the same kind of buyer Orlando’s charter operators court at Orlando Executive and Kissimmee Gateway. Started October 2019. By early 2020, we’d taken XO from position 20+ to position 3 on Google for “Private Jet,” lifted organic traffic by 100%, grew new leads from 2k to 4k, and doubled organic revenue. (Engagement paused during COVID, resumed 2021–2023.)
MBMI Metal Buildings, top-ranked for “Steel Buildings”
Donnie’s first national #1 ranking, taking MBMI from invisible to the top of Google for the most competitive terms in the steel-buildings category.
Avg. local client: 312% organic traffic lift
Across our Palm Beach County local SEO clients, average 12-month organic traffic gain. Most see top-3 map pack rankings inside 4–6 months.
See what a top-3 ranking is worth to your Orlando business.
Drag the sliders to match your business. We’ll show you the monthly revenue you’re leaving on the table by sitting on page 2.
Math: Monthly searches × est. local share × CTR uplift from rank 8 → 1 × your close rate × avg. job value.
Your numbers
Serving Orlando from Boynton Beach.
Across Orange, Seminole, and Osceola.
Good At Marketing works from Boynton Beach and runs Orlando accounts by video, about three hours away when a meeting is worth the drive up the Turnpike. Coverage follows the metro rather than the city line: downtown and its neighborhoods, the southwest tourist corridor, Lake Nona and the airport district, the UCF side of east Orange County, and the Seminole suburbs north of Maitland.
From audit to ranking, in 4 steps.
Free local audit
We analyze your site, your competitors, and your top Orlando search terms, and tell you exactly what’s broken.
Custom strategy
You get a 90-day plan: keywords we’ll target, pages we’ll build, and the revenue model behind it.
Execution
Content, links, technical fixes, shipped every month, with weekly check-ins and a transparent dashboard.
Rankings + revenue
Most clients see top-3 local rankings inside 4–6 months and 2–3x organic traffic by month 12.
Trusted by Florida businesses (and one private jet company).
We began with GoodAtMarketing in October. Since January 1, we’ve seen a 100% increase in organic traffic from the previous roughly 180 days, 2k new leads up to 4k. We began in position 20+ for key terms like “Private Jet” and now are in position 3. Thanks to Donnie and his team’s high level of knowledge and passionate responsiveness with regard to technical SEO, link building, internal linking and content creation, we’ve doubled our revenue from these efforts.
Donnie and the team treat our business like it’s theirs. We’ve gone from off the map to consistently top-3 in our market for the searches that actually book new patients.
Other agencies talked. GAM delivered measurable results in 90 days. The transparency around what’s actually being done, and what it’s doing for revenue, is what keeps us with them.
Questions Orlando business owners ask us.
Does tourism traffic help or hurt a local Orlando business in search?
Which parts of the Orlando area do you cover?
My business is outside Orlando city limits. Can I still rank for Orlando searches?
Is Good At Marketing located in Orlando?
Have you ranked a business against national competition before?
Do you work with B2B and technology companies in Orlando?
What does SEO cost for an Orlando business?
Services that compound your SEO.
SEO services across the Orlando metro and beyond.
Orlando opens the rollout in Central Florida, the fastest-growing large region in the country. These are the neighboring cities and communities we serve.
Boynton Beach, FL 33436
9:00 AM – 5:00 PM ET
Get your free Orlando SEO audit.
We’ll show you which of your target searches are really resident intent, who holds page one for them across Orange, Seminole, and Osceola, and where the gap is, in a 30-minute call with Donnie or one of our senior strategists.